Name and Title: Cathy Schroeder, VP of Public Affairs, BowStern Marketing Communications Hometown: Panama City, Florida What different roles have you held with the Capital Chapter and how have you benefited from those experiences? Student, minion, member, treasurer and now president-elect (eek!) What project are you most proud of? Surviving (and sometime thriving) my first […]
“Tips from a Political PR Pro – Mastering Legislative Session Without Losing Your Mind” Thursday, November 16, 2017 / 11:30 a.m. – 1 p.m. Four Points by Sheraton Tallahassee Downtown Presented by Target Print & Mail Top Takeaways Politics are always going to drive your PR strategy, so tailor each strategy accordingly. Begin preparing for […]
Today, Amanda Handley, APR, with BowStern Marketing Communications gave a fun, informative presentation about how to build and submit an entry for the Image Awards. The 19 attendees enjoyed a delicious lunch from Taziki’s Tallahassee and got to ask questions and discuss entry ideas with the group. The Capital Chapter entry application on FPRA’s Image […]
This month, we are featuring two of our newest members: Bill Eichhoefer and Valencia L. Scott! They work for the Leon County Property Appraiser. Welcome, Bill and Valencia! Bill Eichhoefer Director of Community Affairs Leon County Property Appraiser Hometown: Chicago, Illinois What inspired you to pursue a career in public relations? I enjoy reaching out […]
“The (Sensationalized) State of Journalism” Thursday, October 19, 2017 / 7:30 – 9:30 a.m. / FSU Alumni Center Top Takeaways: The proliferation of fake news is due, in part, to diminishing newsroom resources. Before believing a story: verify, verify, verify. When working with the media: 1. Be available 2. Provide multimedia elements to enhance a […]
We had a fantastic week at the FPRA Annual Conference with The Capital Chapter Leaders being honored for their fantastic work. Congratulations to President Jay Morgan-Schleuning, APR, CPRC, for winning Chapter President of the Year for his implementation of long-term planning and strategizing. Congrats to our chapter and communications team for winning the Chapter Communications […]
This year marked the 60th Anniversary of FPRA’s Golden Image Awards where members joined together to celebrate excellence in public relations. This year’s judges consisted of out-of-state, accredited PR practitioners from PRSA, accredited and certified FPRA members who came from the Council of Past State Presidents and senior practitioners in FPRA’s Counselors’ Network who have […]
Three FPRA Capital Chapter members received their APR: Accredited in Public Relations and we couldn’t be happier for them! Congratulation Amanda Handley, APR, with Bowstern Marketing Communications, Drew Piers, APR, with Sachs Media Group, and Stefanie Strickland, APR, with Salter>Mitchell. Amanda Handley, APR, is the Public Relations Director at BowStern Marketing Communications, an integrated firm […]
Our May Meeting, featuring Sandra Fathi (crisis expert and data hack comms guru) AND our 2017 Local Image Awards, was loaded with helpful and interesting info, as well as a chance to get some quality time with some talented PR pros. (Not to mention a silent auction with some real steals.) Our morning ended with […]
Hacks for Preventing a Data Breach: Crisis Management Expert Visits Tallahassee Tallahassee, Fla., (WTXL)- With institutions like the Democratic National Convention, and the Department of Justice (and recently the Florida Department of Agriculture) falling victim to cyber attacks, experts say any business can be a target. That’s why it’s important for executives, owners, and public relations […]