Golden Image Awards Winners!

This year marked the 60th Anniversary of FPRA’s Golden Image Awards where members joined together to celebrate excellence in public relations. This year’s judges consisted of out-of-state, accredited PR practitioners from PRSA, accredited and certified FPRA members who came from the Council of Past State Presidents and senior practitioners in FPRA’s Counselors’ Network who have at least 10 years of experience practicing public relations and have a history of winning Golden Image Awards.

Over the years, the Golden Image Awards have become the standard of public relations excellence in the state of Florida. We are proud to have many of our Capital Chapter’s organizations recognized at the Golden Image Awards this year.

Division A: public relations programs defined as broad-based communications endeavors using two or more public relations tools.

Public Service includes any program developed to inform about issues of public concern.

Judges Award and Award of Distinction
Disability Employment Awareness Campaign
Melanie Mowry Etters, APR, CPRC and the Agency for Persons with Disabilities Communications Office

Institutional Programs create a public image for the organization and typically generate support for and awareness of the organization’s mission, values, programs, plans or activities.

Award of Distinction
CareerSource Florida Statewide Cooperative Outreach Program
Victoria Heller of CareerSource Florida and Ayla Anderson and Ashlee Weber of Moore Communications Group

PROMOTIONAL/MARKETING PROGRAMSPromotional/Marketing programs are developed to promote, publicize, introduce or create an identity for a specific product, service or idea. These programs are generally developed within a marketing framework and often include a purchase or user acceptance of a specific product or service among their objective.

Golden Image Award
Take The T – Tallahassee’s Free Trolley
City of Tallahassee

Integrated Marketing includes any program incorporating public relations strategies and tactics as part of an integrated campaign and demonstrating effective integration with other marketing/communication disciplines.

Golden Image Award
Americans Can Vote – Wherever They Are
Sarah Tyson, SalterMitchell & FVAP

Special Events includes any program developed to commemorate a special event, observance or one-time activity.

Judges’ Award and an Award of Distinction
Pokémon in the Park
The City of Tallahassee

Entries in Division B are printed materials used for a public relations purpose, either standing alone or as part of a public relations program.

Other features any printed public relations tool that does not fit into the above-listed categories.

Award of Distinction
Institute for Nonprofit Innovation and Excellence – State of the Nonprofit Sector Report
Maggie Lawrence, Stefanie Stricklin and Chris Mantzanas

Digital Tools of Public Relations, which was appropriately renamed this year to be more reflective of our evolving digital age. Division C includes any online, audio/visual presentation or program that serves a public relations objective.

Video News Release includes any video prepared and released to the media as a news item, article or feature story on behalf of a sponsoring organization.

Award of Distinction and a Judges’ Award
Art in Motion video news release
City of Tallahassee

Click here to view photos of the FPRA Annual Conference.