FPRA July Program: Cross-Generational Communication with Roger Pynn 

What do you really know about your audience? Let’s talk wrist watches, cell phones, texting and cursive Communicating across multiple generations makes the PR professional’s job more challenging every day. Understanding generational complexities is key to your success. Join Roger Pynn, APR, CPRC for a dynamic discussion on cross-generational voice. Roger is the president and […]

FPRA June Workshop: How to Practice PR Without Losing Your Soul

A Fast-Paced, Entertaining and Eye-Opening Workshop on Ethics Is it possible to be ethical and work in public relations? Join the FPRA Capital Chapter for an exciting, interactive workshop on ethical decision-making that will make the most seasoned public relations practitioners pause to consider the real-world scenarios presented. Dick Martin led public relations for AT&T during […]

Managing a Hack: A Communicator’s Guide to Responding to a Data Breach

Agenda: 7:30 am – Breakfast Begins & Networking / Silent Auction Opens 8:00 am – Crisis Communications Program Begins 10:30 am – Image Awards Ceremony Begins 11:30 am – Image Awards Ceremony Ends / Silent Auction Closes Managing a Hack: A Communicator’s Guide to Responding to a Data Breach Hacks are inevitable – be prepared! Identify the […]

Innovative Communications: Using Electronic Tools to Reach your Audience

Learn about new and innovative tools to effectively communicate with your audiences – especially in the mobile and social media environment we live in. You’ll see a snapshot of electronic tools you can use to build newsletters, infographics, presentations and much more. Walk away with ideas on how you can enhance or develop your communication tactics. Target […]

Political Communications – The New Norm

Begin the new year with national political pros and their insights on the recent election cycle. You won’t want to miss the unique perspective of these pundits as we delve into communications and messaging strategies and tactics used by the national campaigns. Join Republicans Rick Wilson and David Johnson, and Democrats Steven Schale and Kevin Cate […]

You Went Viral! Now… What Do You Do?

Meeting Location: The Florida Sheriffs Association Headquarters In January 2016, Ben finally achieved every social media manager’s dream…the viral video.  A street basketball game between Gainesville Police Officer Bobby White and neighborhood kids has been viewed more than 17.5 million times and created international media attention.  Officer White used this momentum to create the Basketball Cop Foundation, […]

What’s the Story with Content Marketing?

Networking and breakfast begin at 7:30 AM Program starts at 8 AM Between what research data tells us about an audience and its eventual decision, communicators are crafting the content that becomes the storytelling which influences behavior. As public relations professionals, our role as storytellers today takes place in multiple channels through a variety of […]

Leadership Celebration

Join the Capital Chapter to celebrate its past, current and future leaders.  Enjoy a special leadership presentation from Mark Zeigler, FSU Communications, and learn priceless “nuggets of wisdom” from past FPRA Capital Chapter Presidents.  Welcome and meet the 2016-2017 Officers and Directors as a the new board is installed and members are recognized for their support and outstanding service. Thank you to our sponsors: Trew Media, […]

When Life Zigs, You Gotta Zag.

Join us to learn how Carolyn Gosselin, Chief Marketing & Strategy Officer at the Florida Chamber of Commerce, applied her public relations and marketing experience to her entrepreneurial venture with Tallahassee’s popular eatery, Chicken Salad Chick.  Ms. Gosselin will relate her first-hand experience on how the skills and experience of marketers and public relations professionals […]

Public Interest Communications to Create Positive Social Change

Ann Christiano, Frank Karel Chair in Public Interest Communications at the University of Florida–and a favorite FPRA state conference presenter–will share her expertise on Public Interest Communications to Create Positive Social Change, a field dedicated to using strategic communications to drive change, working in such areas as health, human rights, environment and poverty. Before joining […]