Political Communications – The New Norm

Begin the new year with national political pros and their insights on the recent election cycle. You won’t want to miss the unique perspective of these pundits as we delve into communications and messaging strategies and tactics used by the national campaigns.

Join Republicans Rick Wilson and David Johnson, and Democrats Steven Schale and Kevin Cate as they discuss lessons learned and what we expect in future campaigns. Our own Christina Johnson will moderate the panel discussion.


Thursday, January 26, 2017

7:30 AM / Networking and breakfast

8:00 – 8:45 AM / Panel Discussion

8:45 – 9:15 AM / FPRA-member only Q&As


Aloft Hotel

200 North Monroe Street

Tallahassee, FL 32301

Kevin Cate

Kevin Cate, called a “multimedia wiz” by the Miami Herald, is a media and political consultant for some of the largest corporations, associations, and campaigns in the country. He is an Emmy®, Pollie®, and Silver Anvil® award winner.

He has grown CATECOMM, founded in 2010, into a powerhouse provider of media relations, media production, media training, media products, and advertising. Cate is also a nationally recognized political consultant, including providing commentary on cable news channels CNN, MSNBC and Fox News.

Cate graduated from Auburn University and has a graduate degree in Applied American Politics and Policy from Florida State University, where he serves as an adjunct instructor teaching earned media.


David Johnson

David Johnson is a Florida-based Republican general consultant to candidate campaigns, initiatives and as an advisor to corporations and associations.

In 2013, Campaigns & Elections named Johnson a top Republican Party operative in Florida, as did Ballotpedia in 2015. Influence magazine included him in its list of the Top 100 Influential People in Florida Politics last December.

He founded his company, The David Johnson Group (DJG) in 2003 after leading the Republican Party of Florida as Executive Director during the 2002 campaign cycle, having worked for the Party during the Republican ascendency to majority during the 1990’s.

DJG campaign clients have included Congressman Carlos Curbelo in Miami, Senator John Thune in South Dakota, and other statewide candidates for United States Senate, gubernatorial seats and congressional races across the country, Presidential campaigns, as well as federal, legislative and initiative campaigns in Florida.


Steve Schale

Steven Schale is a Florida-based political, communications and government relations strategist.

The St. Petersburg Times has called him “one of the savviest and most effective political strategists Florida Democrats have seen in ages.” In 2008, he was named one of Florida’s “100 Movers and Shakers” by Florida International Magazine, one of the most influential Democrats in Florida by Politics Magazine in 2009 and 2013, and the most influential Democratic strategist in Florida by the Tampa Bay Times in 2012.

In 2008, Steve directed the Obama/Biden campaign in Florida, leading the largest political operation in Florida history to a win for President Obama. From 2005-2008, Steve ran the Florida Democratic Party’s House Democratic Caucus and in 2010 as an advisor to Alex Sink’s campaign for Governor and the Florida Justice Association.

In 2012, Steve returned as a Senior Advisor to the Florida presidential re-election campaign, and in 2014, he provided the strategic direction to Gwen Graham’s campaign for Congress.


Rick Wilson

Rick Wilson is a Republican political strategist and media consultant with over 20 years of experience in national and statewide candidate campaigns, ballot measures, independent expenditure efforts, corporate and government public affairs, brand management, and crisis communications. He has helped elect Presidents, Governors, U.S. Senators, Members of Congress, statewide Cabinet officers and state legislators.

The creator of some of the most famous (and infamous) television spots of the last two decades, Rick is one of the GOP’s most prominent voices, and the man ABC News called the mastermind behind one of the most brilliant ads of the 2014 cycle. A frequent commentator on CNN, MSNBC, and other networks, he was recently profiled in The New York Times.

He writes for The Daily Beast, Politico, The New York Daily News, The Federalist, Independent Journal Review, and Ricochet.


Christina Johnson/Moderator

Christina Johnson is president of On 3 Public Relations with more than 30 years of experience in the political and communication field through numerous political campaigns and issues management projects throughout the country.

She previously worked at the Republican National Committee and the Republican Governors Association in Washington, D.C. Christina worked at the Republican Party of Florida as Director of Campaign Operations for statewide and congressional races. She most recently served as spokesperson for the Pam Bondi for Attorney General re-elect in 2014, and the Vote No on 2 campaign in 2016.

Christina is the proud recipient of FPRA’s Stanley Tait Professional Award for Professionalism and Leadership.


Registration Deadline: Monday, January 23 at 12 PM

Credit or Debit Card: $22.50 for members/$32.50 non-members/$20.50 students

Cash: $21 for members/$31 non-members/$19 students


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