Could you be putting your organization at risk for a potential lawsuit? PR pros use social media for various campaign messaging on a daily basis. Increasing use of the ever changing and fast growing social media platforms escalates the “probability of error” if you don’t know and apply the proper rules. Improve your campaigns and […]
When is it best to use Public Relations, Advertising or Marketing principles? Dispel the confusion with seasoned professionals as they discuss the best use of each discipline, given some specific challenges we all have the possibility of facing in our jobs. What are the differences and similarities of each approach as they tackle challenges, and […]
Learn how a critical state agency cultivated champions to accomplish a statewide initiative that touched 3.9 million clients, 4,000 employees and more than 3,000 community partners. Lori Nolen is an Expert Practioner in Organizational Change Management with The North Highland Company. She has more than 23 years of experience in a variety of consulting and […]
Join us on Monday, November 16 to hear Jennifer Spivak — digital advertising, content marketing, and social media expert — share her expertise on Facebook advertising and how PR pros can expand the reach of their digital campaigns and drive ROI that is easy to measure. Jennifer will share how to upgrade your Facebook Ad […]
Join us for the Capital Chapter’s November Meeting, “The Ins & Outs of Facebook Advertising: What PR Pros Should Know” Jennifer Spivak — digital advertising, content marketing, and social media expert — will provide her expertise on Facebook advertising and how PR pros can expand the reach of their digital campaigns and drive ROI that […]
Join us for the Capital Chapter’s November Meeting, “The Ins & Outs of Facebook Advertising: What PR Pros Should Know” Jennifer Spivak — digital advertising, content marketing, and social media expert — will provide her expertise on Facebook advertising and how PR pros can expand the reach of their digital campaigns and drive ROI that […]
For any event, the ultimate goals are safety and success. The bigger the event, the bigger the challenges. Learn how one incident at one event can have far-reaching effects, across the nation and the world. How can Public Relations and Emergency Management professionals work together – through their very different approaches – to master safe […]
Public relations sometimes gets a bad rap. A recent study conducted by Texas Tech University’s College of Media and Communication found that “liar,” “outgoing” and “smart” were the terms respondents used most when characterizing PR pros. “Intelligent,” “friendly” and “spin doctor” where other popular terms. While most PR pros take the high road and live […]
Join us on Thursday, August 20th as we celebrate the leadership of the Capital Chapter! We’ll say goodbye to the outgoing directors and chairs and we’ll swear in the new Board of Directors and Chapter Officers. Past Chapter presidents will be invited to share their advice for the incoming President, and we’ll give out the […]
Block off your calendar for a half-day interactive session on crisis communication. Experts will share their best practices on handling national civil rights cases, the 2014 Florida State University library shooting, and more. Check out the agenda below for speakers and topics and stay tuned for in-depth details on sessions! 9 to 9:30 a.m. – Sara Brady presents an […]