Managing a Hack: A Communicator’s Guide to Responding to a Data Breach

May 25, 2017 @ 7:30 AM – 11:30 AM

Location: Carriage House at Goodwood Museum & Gardens
Address: 1600 Miccosukee Rd
RSVP Deadline: May 22, 2017

Agenda:

7:30 am – Breakfast Begins & Networking / Silent Auction Opens

8:00 am – Crisis Communications Program Begins

10:30 am – Image Awards Ceremony Begins

11:30 am – Image Awards Ceremony Ends / Silent Auction Closes

Managing a Hack: A Communicator’s Guide to Responding to a Data Breach

Hacks are inevitable – be prepared! Identify the different cyber security threats, how to plan effectively and best practices for communicating to customers and the media. Are you prepared? Join us to put your knowledge to the test with real scenarios and practical applications. You’ll walk away with ideas and tools that will help you be prepared for the inevitable. This workshop will be led by Sandra Fathi, president and founder of Affect, a public relations, marketing and social media agency in New York. Fathi is a sought-after speaker who has been featured on CNN and in Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. She has been recognized as one of PRNews’ Top Women in PR.

Sandra Fathi
President and Founder, Affect

An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. She went on to work at a number of leading technology firms and one of the top global PR agencies. Her clients have included Apple, EDS, Ericsson, Nokia and Microsoft, as well as innovative start-ups. Sandra is also active in the communications industry and professional community. She is a current board member of the PR Council and has served as Chair of PRSA’s Tri-State District, President of PRSA-NY and President of the PRSA Technology Section. She is a sought-after speaker for conferences and events and her expert commentary has appeared in business and industry outlets such as CNN, Forbes, Entrepreneur, Inc., Huffington Post and U.S. News & World Report. Adding to her accolades, Sandra has been recognized as one of PRNews’ Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year. In addition to her professional pursuits, Sandra is a wife and mother of two children and one demanding dog. She is passionate about philanthropic work and serves on the board of directors of HavServe, a nonprofit organization focused on community-led development in Haiti

Twitter: @SandraFathi

LinkedIn: www.linkedin.com/in/sandrafathi

Now You See Me: 2017 Local Image Awards

Each year, the Capital Chapter encourages PR Pros in the Big Bend area to submit their work from the past year for recognition at 2017 Local Image Awards event.

Our theme this year honors the campaigns that ‘made magic’ for their clients and stakeholders. As any good PR magician knows, a campaign is more than just a performance – it’s backed by strategy, technique, and yes, sometimes a little magic.

Magicians never reveal all their secrets, but we look forward to learning how you made your campaigns come to life.

Event Sponsors: