The Ins & Outs of Facebook Advertising: What PR Pros Should Know

November 16, 2015 @ 11:30 AM – 1:00 PM

Location: Capital City Country Club
Address: 1601 Golf Terrace Drive Tallahassee, Florida 32301
RSVP Deadline: Friday, November 13, 2015

Join us on Monday, November 16 to hear Jennifer Spivak — digital advertising, content marketing, and social media expert — share her expertise on Facebook advertising and how PR pros can expand the reach of their digital campaigns and drive ROI that is easy to measure. Jennifer will share how to upgrade your Facebook Ad know-how beyond clicking “Boost Post,” and the strategies for success that make it impossible to fail.

Takeaways for the meeting:
* How to create campaigns that generate ROI
* The secret optimization strategy that works for every campaign
* How to reach the perfect target audience

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