Job Board

PR/Communications Strategist

Description

Tallahassee Memorial HealthCare is seeking a strategic, relationship-driven marketing professional to support TMH Physician Partners, including continued market expansion into Panama City Beach and western communities.

TMH Physician Partners is a multi-specialty medical group affiliated with Tallahassee Memorial HealthCare, with approximately 50 practices, employing more than 600 physicians and advanced practice providers across the Big Bend. We offer services ranging from Primary Care and Urgent Care to specialized care, including Endocrinology, Urology and Cardiology. This role serves as the primary marketing liaison to TMH Physician Partners leadership and affiliated practices, developing and executing integrated marketing and communications strategies that support practice growth, physician engagement, patient experience and brand alignment.

The ideal candidate is a strong communicator and collaborative partner who can balance long-term planning with hands-on execution. This individual will also play a key role in onboarding new physicians and connecting them to the communities we serve.

Key Responsibilities:

• Partner with TMH Physician Partners leadership to develop and implement comprehensive marketing and communications plans aligned with organizational growth goals.
• Support TMH Physician Partners’ market expansion efforts in Panama City Beach and western communities through targeted marketing strategies.
• Identify growth opportunities and recommend strategies to enhance patient acquisition and retention.
• Collaborate with TMH’s creative agency to execute integrated marketing campaigns across digital, social, print, broadcast, out-of-home, and community channels.
• Ensure marketing initiatives reflect TMH’s brand.
• Lead onboarding and launch strategies for new physicians and providers, including announcements, digital presence, community introductions and promotional materials.
• Support practice-level marketing needs, including collateral, digital profiles, signage, messaging and patient communications.
• Support TMH’s four physician residency programs by developing recruitment marketing materials and assisting with messaging, digital presence and program announcements.

*Position is located in Tallahassee (in office). May require occasional daytime travel in the region to visit practices

Qualifications

Required Education: Bachelor’s degree in Journalism, Communications, Public Relations, English, Marketing, or a related field.

Required Experience: Two (2) years of directly-related professional experience.

Preferred Experience and Skills:

• Five (5) years directly-related professional experience.
• Strong project management and time management skills required.
• Excellent written and verbal communication abilities.
• Relationship-oriented with the ability to work effectively with physicians and executive leadership.
• Understanding of digital marketing and brand management.
• Ability to manage multiple priorities in a fast-paced environment.

How to Apply

https://careers.tmh.org/posting/pr-communications-strategist/19648/

Job Originally Posted on: Friday, February 27, 2026