MARKETING AND COMMUNICATIONS MANAGER
Company: Florida Department of Transportation
Contact Person: Beth Frady
Application Deadline: June 21, 2021
POSITION DESCRIPTION: This position consists of marketing, data analysis and planning, content creation, social media and safety messaging, and critical thinking. The Marketing and Communications Manager works closely with the Communications team, executive leadership, and others throughout the department to support FDOT’s external communication and outreach goals. Duties may include, but are not limited to:
Marketing and Data Analysis/ Planning
Serve as liaison between the Public Information Office and the Safety Office and other program offices to assist in developing and managing marketing and educational campaigns.
Advise programs and assist with adjusting strategy and tactics to increase effectiveness of marketing.
Evaluate research, market conditions, and data to implement marketing plan alterations as needed.
Identify, develop, and establish objectives within marketing plans for the agency, including mechanisms to evaluate efficacy of initiatives.
Ensure consistent adherence to guidelines, branding and best practices for all marketing materials.
Through data analysis, identify target education areas and opportunities.
Implement and manage communication initiatives that promote agency goals and priorities.
Recommend, use, and optimize written communication methods, vehicles, and technologies to engage with various audiences, as part of fully integrated campaigns.
Plan, organize, execute, and manage events including partner events and industry events for Central Office.
Assist district staff and PIOs in planning, organizing, and executing events including partner events and industry events.
Design and implement plans to market/communicate initiatives and events.
Identify media opportunities and strategies to proactively communicate the department’s mission and provide information to the public.
Serve as liaison between the Public Information Office and other state agencies.
Identify areas to produce educational reports for the agency, including evaluation reports capturing initiative efforts.
Write useful and engaging content for target audiences.
Assist with social media messaging and planning.
Write and format speaking points to be used by general public and department leadership as needed.
Draft press releases and media advisories.
Maintain agency branding and visual identity guidelines.
Must have 2-4 years professional experience in marketing, communications or public relations.
How to Apply
Job Originally Posted on: Monday, June 14, 2021