Speak Now: Lessons from Taylor Swift’s Playbook

  • Location: Care Point Health & Wellness Center
  • Address: 2200 S Monroe St, Tallahassee, FL 32301
  • RSVP Deadline: October 10, 2025 at 5 p.m.

In a world where perception is power, few have mastered the art of storytelling and brand loyalty like Taylor Swift. Her strategic approach to authenticity, audience connection, and reputation management offers a modern roadmap for PR professionals navigating today’s dynamic media landscape.

With the anticipated release of “Life of a Showgirl” on October 3rd, Swift continues to demonstrate that she’s never going out of style when it comes to brand evolution. This isn’t just a love story with her audience—it’s a masterclass in building lasting connections. Drawing from real-world industry experience and insights, this presentation deconstructs Swift’s PR genius and transforms it into actionable strategies for today’s communicators.

Whether you’re a seasoned communicator or just stepping into the spotlight, this session will unpack Swift-inspired strategies to:

  • Build Trust Through Intentional Storytelling
  • Reinvent Your Client or Organization’s Brand Identity with Clarity and Heart
  • Create Audience Experiences that Generate Loyalty

 So grab your friendship bracelets, let your sparkle shine, and join us as we learn—because we’re ready for it!

Bring out your inner Swiftie and come dressed as your favorite era!

Meet Your Speaker

Join us for an engaging conversation with Terrie Ard, APR, CPRC, President and COO of the Moore Agency (ranked top 50 PR firm nationally by O’Dwyers), self-proclaimed Swiftie, and previous instructor of Florida State University’s course “Advanced Writing and Branding Techniques: (Taylor’s Version).” With over 25 years of communications industry experience, Terrie brings both academic insight and real-world expertise to show how Taylor Swift’s PR genius can inspire your next big strategic move.

Plus, get ready for a surprise panel of local Swifties who will join the conversation, bringing diverse perspectives on how Swift’s strategies resonate across different audiences and industries.

Panelists

Terrie will also be joined by the following panelists.

  • Ryan Cox, Attorney and Government Consultant, Ramba Consulting Group
  • Brooke Hallock, Chief Brand Officer, Capital City Bank
  • Dr. Tricia Montgomery, Director of Clinical Education, School of Communication Science & Disorders at Florida State University
  • Victoria Pires, Account Coordinator, Moore Agency

Register Now

Please RSVP using the form below. You will then be taken to a PayPal page. If you have any questions or issues processing your payment, email programs@fpra-capital.org.

Registration for this event has closed.

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