Influencer Marketing 101: An Influencer’s Top Tips for PR Pros

  • Location: Zoom
  • RSVP Deadline: Wednesday, October 12

Influencer marketing is a powerful tool that can help you reach key audiences on social media and enhance your brand’s credibility. According to Deloitte’s 2022 Digital Democracy Survey, 70% of U.S. consumers say they follow an influencer online, and one-third say social media influencers influence their buying decisions.

Join us via Zoom on Thursday, Oct. 13, to hear from Carly Riordan – a successful influencer, blogger, and author with more than 227,000 Instagram followers – on how marketing and PR professionals can partner with influencers in a way that is mutually beneficial. She will also discuss her path to becoming a full-time lifestyle blogger – and how she balances her public-facing career with her personal life.

About the Speaker

Carly Riordan (@Carly), who originally hails from Tampa, launched her eponymous blog CARLY (formerly known as “The College Prepster”) in 2008 during her freshman year at Georgetown University. Since then, she has turned her blog into a thriving business using the concepts she learned in school. Through her blog and her social media channels, Riordan shares “a little bit of life, a little bit of style, and a little bit of everything in between.” She recently authored a book focused on business and wellness: “Business Minded: A Guide to Setting Up Your Mind, Body and Business for Success.”

Please RSVP using the form below. You will then be taken to a PayPal page. The day before the event, you will be emailed a Zoom link to join the program.

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