Multicultural Marketing Panel

  • Location: FSU Alumni Center
  • Address: 1030 W. Tennessee Street, Tallahassee, FL 32304
  • RSVP Deadline: September 16, 2013

Join us as we talk about the opportunities and challenges associated with marketing to specific cultures, with a particular focus on serving the Latino population in Florida. Our panel of experts will discuss what works, what doesn’t and what to take into consideration. Come ready to ask questions of your own!

Moderator: Fernando Rodriguez at Moore Communications Group


Lynn Ponder is the creator of webcitygirls and has been selected by LATISM as Top Latina Digital Influencer.

Ledvi Beza, M.A. is the Chief Cultural Officer of Taproot Creative and specializes in language translation, specifically in cultural adaptation. She has worked on major brands including Subway, U.S. Centers for Disease Control, the Mosaic Company and the U.S. Environmental Protection Agency.

Marco Barreto is the Creative Director for the Pod Advertising and has worked on major brands such as Jeep, Dodge, Mercedes-Benz, and Samsung.

Special thanks to our host firm, The Pod Advertising, and our contributing sponsors, Taproot Creative, Moore Communications Group, Hotel Duval, Graphateria and TREW Media, Inc., for their generous support of this program and the Capital Chapter!


Taproot   MCG Logo   Hotel Duval

Graphateria 2-color  TREW Logo WEB BLACK

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