Anthony Shop: People are the New Channel (Webinar)

  • Location: GoToWebinar
  • RSVP Deadline: Wednesday, January 20

21st Century tools won’t work if your organization is stuck in 20th-century culture. Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable.

Companies positioned to win in the digital revolution have three things in common: They put people at the center, helping them write their own real-time autobiographies rather than interrupting them. They innovate rather than imitate what their competitors are doing, creating opportunities in the boardroom, war room and showroom. And finally, they embrace today’s culture by aligning strategies and tactics with audience insights and behaviors. Presented by Anthony Shop, Chief Strategy Officer and Co-Founder at SOCIAL DRIVER.

ABOUT ANTHONY
In an era of digital transformation and disruption, Anthony Shop is a refreshing optimist and proven innovator in the field of digital and social media. He has demonstrated that organizations can achieve results that seemed unimaginable a few short years ago by putting people before technology. Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers.

In 2011, Anthony co-founded Social Driver, a digital services firm, to help companies and nonprofits establish winning strategies with social media, websites, content, and advertising. The firm quickly established itself as a leader. It was named the “7th Fastest-Growing Agency in the U.S.” by The Agency 100, “Supplier of the Year” by the National LGBT Chamber of Commerce, “D.C.’s Coolest Company” by D.C. Inno, and the “#1 LGBT-Owned Business” by The Washington Business Journal. An Eisenhower Fellow and a German Marshall Memorial Fellow, he has researched global marketing communications trends and the worldwide fight against false news and misinformation. Before founding Social Driver, Anthony served as press secretary for a top U.S. congressional race and as a journalist. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer, and his B.A. from William Jewell College as a Truman Scholar.

The RSVP deadline is Wednesday, January 20. Please RSVP by the deadline for the following rates:

Member – $10
“Future Member” (Non-Member) – $20
Students – FREE

Please RSVP using the form below. You will then be taken to a PayPal page. After you complete your RSVP, you will be emailed a link to register with GoToWebinar.

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