A Quick-Start Guide to Starting Your Own PR Consultancy

  • Location: TBA
  • RSVP Deadline: June 20 by 5 p.m.

If you’re thinking about starting your own PR consultancy, whether very soon or in the distant future, you’re going to want to attend our June program. The program will also give great guidance for those who are employed elsewhere about what to do in your current job to better prepare for the idea of being self-employed. Our panel of PR agency principals will share their advice, best practices, anecdotes, and warnings so you can know how to “hang your own shingle.”

Our panelists are of course well experienced in running their own agencies, but they are also fun, entertaining, wise, witty, fantastic people you’ll want to meet if you don’t know them already. With this group, you’re guaranteed to hear some funny stories and take away pages of notes!


Topics will include:

  • Benefits and payroll and taxes, oh my!
  • Getting new clients and retaining great clients
  • Creating your own brand and company culture
  • Taking a vacation when you’re a solo practitioner – is it possible?
  • You may love your current job with no plans for a change, but it is still smart planning to be thinking, “What if things change?” What can you do now to be prepared for the next chapter?

If you have a question or specific topic you’d like the panel to answer during the program, please email it to [email protected].

At the beginning of the program, members will vote on the proposed slate for the 2022-2023 Capital Chapter Officers and Board Members.

About the Panelists

Smiling woman with dark red hair wearing black blouse.

Sandi Poreda, APR

As one of only a few thousand nationally accredited public relations professionals, Sandi is always looking for new or better ways to connect with people and help them tell their story.

Prior to her work in the private sector, Sandi served the state of Florida in several capacities, including Communications Director for a state licensing agency and the Florida Attorney General’s Office. During her time in the Attorney General’s Office, Sandi helped define the office as a leader in the war on cybercrimes against children, which earned recognition from Oprah Winfrey. She was also responsible for managing the office’s national exposure on numerous multistate litigation efforts, including a constitutional challenge to the Affordable Care Act. These years of service gave Sandi valuable experience balancing the demands of precise legal strategies with public relations initiatives.

In addition to her work in the public relations industry, Sandi volunteers, fosters and fundraises for local animal rescue organizations; she also serves on the Board of Directors for the Leon County Humane Society and the Capital Area Chapter of the American Red Cross. She earned her bachelor’s degree from Florida State University, where she currently serves as an adjunct professor for the College of Communication & Information.





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