GEO101: Curating Reputation in the Age of Generative AI

  • Location: Zoom
  • RSVP Deadline: Sunday, July 13 at 5:00 p.m.

As AI continues to change how people search for information, what generative AI tools like ChatGPT, Claude, and Gemini say about your organizations or clients increasingly affects how they are perceived and what customers, media, and even their own employees believe to be true. Learn about the emerging art of generative engine optimization, or GEO, and what PR pros can do to ethically influence the large language models that drive these AI-generated narratives by keeping them up-to-date on your organization’s mission, values, core messages, and policies, principles, and points of view on key issues.

Join us virtually in July to learn more from Jon Goldberg, a speaker at the 2025 PR & Comms Summit!

Register Now

Please RSVP using the form below. You will then be taken to a PayPal page. A Zoom link will be provided in a confirmation email.

Our Speaker

Jon Goldberg
Founder & Chief Reputation Architect, Reputation Architects, Inc.

Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting, and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.

Jon founded Reputation Architects in 2009 after more than 25 years as a sought-after advisor to corporate and nonprofit executives and boards. Prior to founding the firm, Jon was partner and managing director of the Corporate Affairs practice of Porter Novelli, served as executive vice president and national director of crisis and litigation communications at Edelman, and held senior client management roles at J. Walter Thompson Company. Trained as a journalist, he began his public relations career as a principal spokesperson for The Prudential Insurance Company of America, now Prudential Financial.

A frequent author, speaker, and media commentator on reputation risk and crisis management topics, Jon is a past chair of the Public Relations Society of America’s prestigious Counselors Academy, an executive board member of the International Association of Risk and Crisis Communication and a member of the Crisis Communication Think Tank at the University of Georgia’s Grady College of Journalism and Mass Communications.

 

 

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