Sean Greenwood: Ben & Jerry’s Sweet and Cool PR Strategies
- Location: GoToWebinar
- RSVP Deadline: Wednesday, September 9
We are beyond thrilled to host Sean Greenwood, Grand Poobah/Director of PR & Communications and Global Impact Relations Network Board Member of Ben & Jerry’s for our September 10 program. Hear about the sweet PR operations and cool partnerships of this global brand, as well as their history and culture of corporate responsibility.
About the Speaker
Beginning in 1988, Sean has seen the triumphs and tribulations during his three decades with Ben & Jerry’s. His title of Grand Poobah of PR has been earned one scoop at a time.
Along the way he has taken a serious interest in sharing the Ben & Jerry’s story and mission, namely, that businesses can thrive when they lead with their values and consider more than simply making a profit.
In his PR position, Sean has created programs, flavors, and managed relationships working with the likes of Sir Elton John, the band FUN, Ziggy Marley, Stephen Colbert, Nike, and more. Sean provided communication strategy for the company’s global climate “Save Our Swirled” initiative and the Democracy is In Your Hands campaign highlighting systemic racism, implicit bias and voter suppression featuring a flavor called “EmpowerMint.” Sean quarterbacked the launch of The Tonight DOUGH starring Jimmy Fallon on the Tonight Show. In early 2020 he co-hosted – alongside comedienne Michelle Buteau – the launch event for Ben & Jerry’s new partnership and flavor with Netflix, called “Netflix & Chilll’d.” Most recently he led media communications for the company’s “We Must Dismantle White Supremacy” statement tallying over a billion earned PR impressions.
In his Poobah work Sean serves as Director of Public Relations and Communications at Ben & Jerry’s headquarters in Vermont consistently resulting in over 4 billion annual earned impressions. The Gonzaga Master’s graduate often can be found loafing near the Research & Development lab volunteering as a taste tester all the while enjoying the company benefit of three free pints of ice cream per day. His favorite flavor is Cherry Garcia.
The RSVP deadline is Wednesday, September 9. Please RSVP by the deadline for the following rates:
Member – $10
“Future Member” (Non-Member) – $20
Students – FREE
Members who RSVP after September 9 will be charged $20.
Please RSVP using the form below. You will then be taken to a PayPal page. After you complete your RSVP, you will be emailed a link to register with GoToWebinar.