An Epic Journey: The Relentless Pursuit to Evolve Consumer Mindsets, Themed Entertainment & Public Relations

  • Location: Florida Health Care Association
  • Address: 307 W Park Ave #100, Tallahassee, FL 32301
  • RSVP Deadline: Monday, January 26, 2026, 5 p.m. EST

It’s been 25 years since a major theme park has opened in the tourism capital of the world — and Universal Destinations and Experiences was behind that one, too.

During this session, Universal Orlando Resort will share a behind-the-scenes look at the incredible journey that has evolved not only their destination but the themed entertainment industry overall.

Alyson Sologaistoa, APR, CPRC, VP of Public Relations, will take you inside the development of the most technologically advanced theme park ever brought to life and the global PR campaign her team developed to share this moment with the world.

Meet Your Speaker

Alyson Sologaistoa, APR, CPRC
Vice President of Public Relations
Universal Orlando Resort

Alyson Sologaistoa, APR, CPRC is the Vice President of Public Relations for Universal Orlando Resort where she has worked on the communications team for more than 18 years. In her current role, Alyson leads her team in setting global public relations strategy, tactical planning and execution, media relationship management and issues management.

During her time with Universal Orlando, she has been closely involved with communicating the destination’s evolution, beginning in 2010 with the opening of The Wizarding World of Harry Potter – Hogsmeade. From there she and her team went on to launch some of the most popular experiences ever created including Jurassic World VelociCoaster, The Wizarding World of Harry Potter – Diagon Alley and the resort’s most recent expansion – Universal Epic Universe.

Alyson and her team also handle all communications strategy for the destinations’ annual events including, Halloween Horror Nights and the ongoing PR efforts around the resort hotels operated in partnership with Loews.

Alyson holds a B.S. in Public Relations and a B.A. in English Writing from Florida State University. She is an active member of the Florida Public Relations Association where she served as State President from 2019-2021.

Schedule

  • 11:30 a.m.-12 p.m.: Networking and Announcements
  • 12 p.m.-1 p.m.: Presentation

Register Now

Please RSVP using the form below. You will then be taken to a PayPal page. If you have any questions or issues processing your payment, email programs@fpra-capital.org.

Add calendar event to:
Google » iCal » Outlook »