2016 FPRA Capital Chapter Professional Development Seminar

  • Location: Capital City Country Club
  • Address: 1601 Golf Terrace Drive, Tallahassee, Florida 32301
  • RSVP Deadline: June 13, 2016

From engaging bloggers to deep diving into data to why being a good member of the community Is so Important for businesses, you won’t want to miss the 2016 FPRA Capital Chapter’s Professional Development Seminar.

8:30-9:00 a.m. – Registration and refreshments

9-10:15 a.m. – Get a Peek behind the Curtain of the Firehouse Subs Private, National VIP Media Experience
Keynote speaker, Liz Anderson, senior public relations manager of Firehouse of American, LLC, will give us a peek behind the curtain of the Firehouse Subs private, national VIP media experience. As a leader in the fast casual restaurant industry, Firehouse Subs adopted the not-so-familiar Familiarization Tour model to elevate the traditional blogger experience. With more than 273 million impressions and $1.7 million advertising equivalency from just two FAM events, Liz is excited to share best practices of how a single media event propelled the brand into unprecedented PR successes.

10:30-11:30 – Deep Dive into Analytics
Kevin Coulson, communication director for Waymaker Communications in Gainesville, will do a Deep Dive into Analytics with us. Many of us get the weekly reports from Facebook telling us how our posts did last week, but what do they really mean? Are we reviewing the proper data to share, or should we look for something else?

11:30-Noon – Networking and Lunch

Noon-1:15 p.m. – You Get What You Give: Partner with Non-Profits for PR Success
Philanthropy is good for the soul — and for your organization. Ericka McKibbin, executive director of local non-profit Girls on the Run of the Big Bend, and Meg Fingert, local public relations practitioner and Girls on the Run volunteer, will discuss why creating a strategy for community outreach and practicing corporate social responsibility should be a part of your PR plan. Learn about how Tallahassee companies have seen success by working with Girls on the Run, as well as the research that backs up the benefits of partnering with a charity.

Credit or Debit Card: $50.50 for members/$76.50 non-members/$40.50 students

Cash: $49 for members/$75 non-members/$39 students

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