Member Highlight: Meet Suzi Baugh
Meet the talented professionals who make up the FPRA Capital Chapter! In our member highlight series, we’re shining a spotlight on members’ unique skills, career journeys, and the expertise they bring to our community.
Strategy Meets Storytelling: How Suzi Baugh Builds Brands with Intention and Impact
Current Role: Communications Director, Florida State University College of Law
FPRA Member Since: 2025
A Tallahassee native and proud Florida State University alumna, Suzi Baugh brings more than 10 years of experience in strategic communications and marketing across higher education, state government, and agency settings.
Known for pairing creative storytelling with data-driven strategy, she helps organizations grow their brands, engage audiences, and navigate moments of change with clarity and purpose.
We asked Suzi how she stays inspired and connected in the communications field.
Why FPRA?
“I joined FPRA because, after working across many different industries, I’ve learned how important it is to stay connected to your craft and to the people who truly understand it. FPRA offers a community where I can continue learning, exchanging ideas, and growing alongside others who care deeply about our industry. What I love most about being a member is the genuine connection. FPRA goes beyond networking to foster meaningful relationships, shared learning, and a strong sense of purpose, all of which make me better at what I do.”
What advice would you give to someone starting in communications?
“One of my biggest pieces of advice is to always ask questions and look at the big picture. It’s easy to work in silos early in your career, but understanding how every piece fits into an integrated campaign is critical. Knowing the strategy behind a social post or the audience for a flyer you’re designing makes your work stronger and more intentional. I’m also a big believer in mentorship and professional community. Joining organizations like FPRA early on helps you start building relationships, learning from others, and gaining a larger perspective that goes beyond your day-to-day role.”
What inspires you most about your work?
“What inspires me most is knowing that what we do is a critical part of everyday life — even when people don’t realize it. Every ad you see, and every product you interact with, didn’t just happen; it’s the result of years of collaboration, experimentation, and persistence from an entire team. When that work feels effortless to the audience, that’s the real magic of great branding. I’m inspired by the intention and craft behind that kind of work and try to stay mindful of everything it takes to get there. It motivates me to keep learning, refining my skills, and pushing my own work to reach that same level of clarity, impact, and thoughtfulness.”
Fun Facts
- Favorite way to unwind: A good book, getting out for a run, or relaxing with a new show — simple things that help me clear my head and recharge for the week ahead.
- Go-to industry resources: HubSpot Academy and LinkedIn Learning.
- Signature pump-up music: EDM, and my guilty pleasure is the Dateline podcast, two very different vibes, but both get me through the week.
More About Suzi
Suzi specializes in delivering measurable results through integrated, insight-driven campaigns that turn complex ideas into clear, effective communications. She has held roles with Florida State University, Tallahassee State College, the State of Florida, and multiple marketing and communications agencies, experiences that have shaped her ability to work across large institutions as well as targeted community and stakeholder groups. This breadth of work gives her a nuanced understanding of how to craft solutions that resonate with diverse audiences.
Throughout her career, Suzi has led cross-functional teams and contributed to award-winning initiatives in digital marketing, public relations, content strategy, and brand development across both B2B and B2C settings. She is known for balancing creative vision with analytical insight, using a deep understanding of audience behavior to translate challenges into compelling narratives and actionable outcomes.
When not working, she enjoys spending time with her family, doting on her two toy fox terriers, or getting lost in a good book.