From Practitioner to Trusted Counselor: The Value of the CPRC Credential
At the highest levels of public relations, success is no longer about tactics alone. It is about judgment, perspective and the ability to guide organizations through moments that matter most. The Certified Public Relations Counselor (CPRC) credential recognizes senior-level public relations professionals who have earned the trust to lead in high-stakes situations and provide strategic counsel when the pressure is on.
Developed by the Florida Public Relations Association (FPRA), the CPRC credential represents a commitment to advanced professional growth and ethical leadership. It distinguishes practitioners who have moved beyond execution into advisory roles, where strategic thinking, sound decision-making and experience-driven insight are essential.
About the CPRC Credential
FPRA developed the CPRC credential in 1974 to recognize advanced professional growth and achievement among senior-level public relations practitioners. The CPRC credential honors experienced PR counselors who have demonstrated the knowledge, skills and abilities to manage crisis communications and other high-stakes situations by thinking quickly and delivering strategic public relations counsel.
To earn the CPRC credential, practitioners must meet rigorous eligibility requirements that reflect both experience and professional commitment. Candidates must have at least 10 years of public relations experience, be FPRA members in good standing and have earned the Accredited in Public Relations (APR) credential.
Once earned, the CPRC designation remains with the member as long as they maintain active membership with FPRA.
The Value of Earning CPRC Certification
Certified Public Relations Counselors are recognized as seasoned professionals with an advanced, strategic skill set. Earning the CPRC signifies a transition from practitioner to counselor and demonstrates a commitment to leadership, credibility and the highest standards of the profession. CPRCs are invited to join FPRA’s most exclusive professional development and networking community, the Counselors’ Network. This elite group offers meaningful peer-to-peer engagement designed specifically for senior-level counselors.
New CPRCs receive complimentary membership in the Counselors’ Network for their first year. The network meets virtually each month for informal discussions focused on real-world challenges, and members gather annually for the Counselor’s Network Winter Symposium, an exclusive small-group conference featuring national-caliber speakers and unique professional experiences. Starting in 2026, the Counselors’ Network Winter Symposium also welcomes communication and PR professionals who have at least 10 years of experience in the industry.
A Legacy of Support Through FPRA Capital Chapter
For nearly seven decades, FPRA Capital Chapter has served as a cornerstone for public relations and communications professionals in Tallahassee and throughout the Big Bend. As the second-largest FPRA chapter in the state, FPRA Capital Chapter is known for its active engagement, experienced leadership and commitment to advancing the profession locally and statewide.
The chapter has long encouraged credentialing as a pathway to excellence, offering guidance, peer support and access to seasoned professionals who understand the demands of high-level communications work.
For members considering advanced credentials like the CPRC, FPRA Capital Chapter provides a supportive environment rooted in collaboration, knowledge-sharing and a shared commitment to professional growth.
What CPRCs Say About the Experience
Drew Piers, APR, CPRC
Partner and Managing Director, Sachs Media
“Earning my CPRC was an important step in my professional growth. It helped me embrace the role of a communications counselor and taught me how to weave thoughtful strategy into every part of my work. It pushed me to think bigger and trust my voice as a strategist while also opening doors and connecting me with a community of talented pros I continue to learn from. If you’re on the fence, go for it and jump in. You’ll be glad you did!”
Rick Oppenheim, APR, CPRC
Managing Director, RBO Management, LLC
Founder, RB Oppenheim Associates, Inc.
“One of my proudest achievements during my 47-year career as a public relations professional was earning my CPRC designation in 1988. Over the years, it has been one of the best ROIs I’ve had in terms of business growth, media credibility and personal confidence. From the beginning, I viewed it as a validation of my capabilities, an affirmation of my professionalism and a demonstration of my commitment to the highest standards, values and principles of our profession. If the APR is akin to a master’s degree, earning the CPRC is comparable to getting one’s doctorate. Adding those letters after your name is a wonderful and important enhancement to who you are and how others see you professionally.”
Jordan Jacobs, APR, CPRC
Partner and Senior Vice President, Moore
“Earning my CPRC gave me the confidence to know I can take on any real-world communications challenge and provide thoughtful, strategic counsel. I still find myself relying on the framework—starting with research and moving through goals, objectives and target audiences—to guide my approach to client challenges and opportunities. I encourage others to pursue their CPRC not only because it’s deeply rewarding to set and achieve this professional milestone, but also because it demonstrates to peers, clients and leadership that you are a true subject matter expert in your field.”
Lauren Helm, APR, CPRC
Lauren Helm PR, LLC
“Earning my CPRC credential has taught me to think globally in high-stakes situations and has provided the foundation needed to become a stronger influence when decision-makers rely on sound communications strategies the most.”
Nanette M. Schimpf, APR, CPRC
Partner and Vice President, Moore
“Earning my CPRC elevated me from practitioner to trusted counselor. The process deepened my strategic thinking, sharpened my crisis decision making, and expanded a peer network I collaborate with often. Since earning my APR in 2009 and CPRC in 2012, I’ve brought stronger insight, confidence and clarity to clients navigating complex, high visibility issues—especially in public safety and with reputation, issues & crisis work. I encourage professionals to pursue CPRC if they’re ready to move beyond tactics into true counsel; it’s an investment that pays off daily in the quality of your advice and the outcomes you deliver.”
Ready to Take the Next Step?
FPRA Capital Chapter is committed to supporting members who are exploring or pursuing the CPRC credential. Whether you are assessing readiness, navigating eligibility requirements or seeking guidance from those who have already earned the designation, help is available.
To learn more or to receive support throughout the CPRC process, contact FPRA Capital Chapter Director of Credentialing Emily Read, APR. She can connect you with resources, mentors and next steps to help you move forward with confidence.