Member Highlight: Meet Michael Sonntag
Meet the talented professionals who make up the FPRA Capital Chapter! In our member highlight series, we’re shining a spotlight on members’ unique skills, career journeys, and the expertise they bring to our community.
Michael’s Journey
What do you enjoy most about being involved as a member?
I could say a million great things about the Capital Chapter networking opportunities, professional development functions, and recognition opportunities, but I think more than all of that, the Cap Chap has let me meet an incredible group of people who are more than just colleagues. These are people who are real friends and supporters to celebrate victories, be there when you need to vent, and just get what we all go through.
What PR or marketing project are you most proud of?
I had the opportunity to work on a public affairs project around the Baker Act language. At the time, I was working in a position that focused on advocating for better policy for children and families in Florida. I really value getting to do work that makes a real difference in the lives of people who need it.
What is your favorite hobby or something unique about you that FPRA members may not know?
I grew up playing music. At one point I was playing five or six instruments, doing live shows and seriously considering looking at schools to study music. I still pick up the guitar and play to get some of my creative thoughts moving.
More About Michael
Michael Sonntag is an award winning marketing, communications, and advocacy professional known for turning complex ideas into engaging campaigns that resonate with both seasoned stakeholders and newcomers alike. With extensive experience in political and nonprofit advocacy, public relations, strategic marketing, and coalition building, Michael has designed and executed integrated communications strategies across traditional and digital platforms, supported statewide policy campaigns, and elevated brand awareness to drive lead generation and positive change.
Recognized as part of the Florida Public Relations Association’s 2025 Joe Curley Rising Leader Class, he served as the 2024-2025 Director of Programming for FPRA’s Capital Chapter and is now taking on the role of President Elect for 2025–2026. In his day-to-day work as a Digital Strategist at Liquid Creative, Michael continues to lead client communications with strategic insight, passion, and purpose.