2021 Capital Chapter Image Award Winners

Every spring, our chapter recognizes Tallahassee’s most outstanding PR practitioners for their creative and effective work in the field of public relations.

While we couldn’t celebrate in person this year, Capital Chapter President Drew Piers, APR, and President-Elect Zoe Linafelt hosted a virtual, travel-themed Image Awards ceremony. Director of Awards & Recognition Valencia Scott led the Image Awards coordination effort from beginning to end, and even personally delivered gift boxes to each organization that entered in the Image Awards.

We received 20 entries this year, and each entry was judged by a panel of APR-certified public relations professionals from the Tampa Bay and Polk Chapters and evaluated on criteria including goals and objectives, implementation and overall effectiveness.

The Image Award competition is divided into four divisions:

  • Division A – Public Relations Programs
  • Division B – Collateral Tools of Public Relations
  • Division C – Digital Tools of Public Relations
  • Division D – Student Projects in Public Relations

Each entry is evaluated by three judges, and, if deemed worthy, can earn the following awards:

  • An IMAGE AWARD is presented to the top-scoring entry in each category.
  • An AWARD OF DISTINCTION is given to entries that meet a standard of excellence, which is set by the panel of judges.
  • A JUDGES’ AWARD is presented to outstanding entries that achieved maximum results while remaining cost-effective.
  • Finally, the judges may choose to give one GRAND award to the top entries in each division.

Here are the 2021 Image Award Winners:

DIVISION A: Public Relations Programs

Category 1: Community Relations

BowStern Marketing Communications: Envision No Hunger

  • Image Award
  • Judges’ Award

Category 2: Public Service

SalterMitchell PR: League of Women Voters of Florida Vote-by-Mail Awareness Campaign

  • Award of Distinction

Category 7: Promotional/Marketing

SalterMitchell PR: Anact and SurfearNEGRA Black Lives Matter Publicity Campaign

  • Image Award
  • Judges’ Award

DIVISION B: Collateral of Public Relations

Category 6: Specialty Item

Leon County: Ending the Reign of Mosquitos in Leon County

  • Grand Image Award
  • Image Award
  • Judges’ Award

DIVISION C: Digital Tools of Public Relations

Category 3: Social Media

Leon County: Gator Graphic: A Guide to Physical Distancing

  • Grand Image Award
  • Image Award
  • Judges’ Award

SalterMitchell PR: Examination Board of Professional Home Inspectors Facebook Campaign

  • Award of Distinction

Category 5: Video – External

Agency for Persons with Disabilities: Tacachale Dental Clinic Video

  • Image Award

Category 6: Video – Public Service

Allison Aubuchon Communications: Water Access Animated Video

  • Image Award

Category 7: Video – Institutional

BowStern Marketing Communications: “Home”

  • Award of Distinction

DIVISION D: Student Projects in Public Relations

Category 3 – Public Relations Campaign

FSU Students in New Age Media Group: “New Decade. New Cycle.” – Haute Route Campaign

  • Award of Distinction

Congratulations to all the winners!

Everyone who submitted an entry will receive feedback from the judging panel via email. Please review the feedback, polish your entry, and resubmit it for the Golden Image Awards. Golden Image Award entries will be accepted online beginning April 19th. The early bird deadline is May 7, and the final entry deadline is May 14th. You can find all the details on FPRA.org.

The Golden Image Awards gala will be Tuesday, August 10, during FPRA’s 82nd Annual Conference at The Ritz-Carlton, Grande Lakes in Orlando. Click here for more information about Annual Conference.