Member Spotlight – Allison Aubuchon, APR
Name and Title
Allison Aubuchon, APR, President of Allison Aubuchon Communications
Born and raised in beautiful Stuart, Fla., before falling in love with Tallahassee.
When did you start your career in Public Relations?
I studied PR at the University of Florida knowing good communications skills would open a lot of doors. But my first work experience was during my master’s program at Florida State (still a Gator), when I interned in the Marketing and Communications department at the John and Mable Ringling Museum of Art in Sarasota. My mentor there, Chrissy Kruger-Gruendyke, allowed me to run with exciting projects and taught me valuable media relations lessons. I knew then I’d picked the right career path.
What project are you most proud of?
Last year, I worked with the American Heart Association in support of advocacy-related communications throughout the Southeastern states. It forced me to think creatively for a number of fast-moving legislative priority issues, and I was proud — not far into my adventure as a solopreneur — sending off the final media impact summary with earned impressions of more than 40 million. The best part was the email I got back from the client, reminding me the work I’d done was going to help save lives. It brought me to tears.
What is one piece of advice you would give others entering the field?
I am going to break the rules here: Enjoy writing or take a different path. Work at a firm at some time in your career – your PhD in PR. Insert some healthy, stress-reducing hobbies into your life.
What do you think is the biggest challenge PR professionals will face going forward?
I think the biggest challenge is the same one we’ve always faced. There are constantly new and evolving tools we’re required to know about, recommend and use. The challenge is keeping that curiosity and desire to learn and grow as the landscape changes, so we’re at the top of our game and giving clients the best services. Thankfully, there are professional development organizations like FPRA!
What would your colleagues be surprised to know about you?
I am obsessed with Dolly Parton, I was on the sailing team in high school and I once completed a Tough Mudder obstacle course alongside some fearless friends.
How has a mentor influenced your career?
Jaryn Emhof led the communications team during my time at the Foundation for Excellence in Education, and her leadership style is one I will forever admire and appreciate. Jaryn was an example of grace under pressure and spoke with a voice that gained respect without being loud. She advocated for her team / people and helped me grow in a way that was inspiring rather than deflating. That’s a style I keep in mind and hope has rubbed off on me.
Why did you join FPRA?
I first joined FPRA right out of school with the goal of networking and making Tallahassee feel more like home. Over the years, as I’ve witnessed so many talented members (now friends) grow in their careers, support one another and give back to the community, it’s even clearer to me how fortunate I am to be a part of this network. I am happy to have reengaged!