Member Spotlight: Jennifer Krell Davis

Name and Title: Jennifer Krell Davis, Deputy Director of the Office of Public Information, The Florida Bar

What inspired you to pursue a career in public relations?

I was recruited from the House of Representatives to work in communications with Francine Walker at The Florida Bar in 2000. She wanted to hire me in order to use my law degree and legislative experience to communicate Bar initiatives and legal concepts in more user-friendly language. I went from there to the Florida Chamber of Commerce and realized that PR/Communications was what I was called to do.

Describe a project you were proud to be a part of.

I’m really proud of working with the Florida Department of State’s Division of Elections during the 2008 and 2010 elections. It was very exciting to plan the Department’s efforts to educate the public, while addressing issues quickly and directly during those closely-watched election seasons.

What is one piece of advice you would give others entering the field?

Don’t be afraid to ask questions. There are many people in this field, and in your geographical area, that would love to provide counsel on specific challenges and, if necessary, reassurance that you are on the right track.

What do you think is the biggest challenge creative-based professionals will face going forward? 

Credibility. I think it will be increasingly important to show integrity and reliability in a world where false or deceptive content is too often taken as truth.

What would your colleagues be surprised to know about you?

I have never had a Coca-Cola or other carbonated soda. I had a stomach virus when I was little, and my mother gave me ginger ale (which I promptly threw up out of my nose.) For a long time, the thought of drinking anything with bubbles made me nauseous. I told people I met in college that I was allergic.

Have you had a mentor? If so, how has he/she influenced your career?

That would have to be Francine Walker, she was my first communications boss and she teaches me more every day about how true professionals deal with challenges and get things done.

What is your favorite way to be involved in FPRA?

I enjoy being involved as the social media chair on the communications committee. It gives me the opportunity to share our members’ incredible stories and successes.