The PR Function: Management & Measurement

June 18, 2015 @ 11:30 AM – 1:00 PM

Location: Capital City Country Club
Address: 1601 Golf Terrace Drive, Tallahassee, FL 32301
RSVP Deadline: June 15, 2015

Communication professionals often find it challenging to explain and demonstrate how the public relations function adds value to an organization. PR specialist, consultant and trainer Susan Croft will provide insight on how to develop PR strategies and objectives that are aligned with corporate goals. She’ll explain the importance of internal and external communications and how brand development contributes to the bottom line. She’ll offer tips and techniques for effective public relations measurement, including how to measure “Output, Outtake and Outcome” and why public relations deserves a seat at the management table.

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