Senior Social Media Account Executive

Company: Moore Communications Group


Contact Person: Whitney Pickett

Application Deadline: February 5, 2016


Currently we are looking for a mid- to senior-level account executive to join our digital team. The ideal candidate will be experienced in digital marketing strategy and execution – from plan development to creative implementation. Agency experience is preferred. Come join this growing team of digital strategists.


Develop and manage digital marketing campaigns and day-to-day activities on behalf of clients. Activities include:

  • Digital landscape research, experience in advanced search query operators and Boolean query language is a plus.
  • Develop marketing plans, including strategy and creative briefs necessary for plan development.
  • Collaborate with the creative and development team to produce assets such as banners, ads, content, landing pages, etc. necessary to execute on strategy.
  • Implement and optimize digital display, content marketing, social media and search ads. Ensure campaign tracking is in place, review analytics and conduct optimizations.
  • Develop compelling content on behalf of clients and maintain content calendars.
  • Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Manage, expand and engage blogger communities.
  • Manage project timelines and ensure deliverables are completed on time.
  • Provide daily, weekly and monthly reports, proficiency in pivot tables is a plus.
  • Monitor trends in social media tools, applications, channels, design and strategy.



  • Bachelors degree required
  • Creativity and documented immersion in the digital space (Give links to profiles or case studies as examples)
  • Proficient knowledge in content marketing theory and application
  • Experience sourcing and managing content development and publishing
  • Ability to jump from the creative side of marketing to the analytical side, able to demonstrate why ideas will help clients achieve their goals
  • In-depth knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios
  • In-depth knowledge of digital advertising on social channels, native advertising, SEM, and display
  • Excellent writing and language skills
  • Theoretical knowledge of landing pages, sales funnel design and marketing automation
  • Ability to effectively communicate information and ideas in writing and verbally
  • A team player with the confidence to take the lead and guide other junior employees
  • Working knowledge of principles of SEO including keyword research
  • Great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

How to Apply

Send an email to Whitney Pickett ([email protected]) with resume, cover letter, and links to relevant social profiles and/or campaigns.

Job Originally Posted on: Monday, January 25, 2016