Job Board

Senior Social Media Account Executive

Description

Currently we are looking for a mid- to senior-level account executive to join our digital team. The ideal candidate will be experienced in digital marketing strategy and execution – from plan development to creative implementation. Agency experience is preferred. Come join this growing team of digital strategists.

WHAT YOU’LL BE DOING

Develop and manage digital marketing campaigns and day-to-day activities on behalf of clients. Activities include:

• Digital landscape research, experience in advanced search query operators and Boolean query language is a plus.
• Develop marketing plans, including strategy and creative briefs necessary for plan development.
• Collaborate with the creative and development team to produce assets such as banners, ads, content, landing pages, etc. necessary to execute on strategy.
• Implement and optimize digital display, content marketing, social media and search ads. Ensure campaign tracking is in place, review analytics and conduct optimizations.
• Develop compelling content on behalf of clients and maintain content calendars.
• Become an advocate for the client in social media spaces, engaging in dialogues and answering questions where appropriate.
• Manage, expand and engage blogger communities.
• Manage project timelines and ensure deliverables are completed on time.
• Provide daily, weekly and monthly reports, proficiency in pivot tables is a plus.
• Monitor trends in social media tools, applications, channels, design and strategy.

Qualifications

WHAT YOU SHOULD HAVE

• Bachelors degree required
• Creativity and documented immersion in the digital space (Give links to profiles or case studies as examples)
• Proficient knowledge in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Ability to jump from the creative side of marketing to the analytical side, able to demonstrate why ideas will help clients achieve their goals
• In-depth knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios
• In-depth knowledge of digital advertising on social channels, native advertising, SEM, and display
• Excellent writing and language skills
• Theoretical knowledge of landing pages, sales funnel design and marketing automation
• Ability to effectively communicate information and ideas in writing and verbally
• A team player with the confidence to take the lead and guide other junior employees
• Working knowledge of principles of SEO including keyword research
• Great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues

How to Apply

Send an email to Whitney Pickett (whitneyp@moorecommgroup.com) with resume, cover letter, and links to relevant social profiles and/or campaigns.

Job Originally Posted on: Monday, January 25, 2016