March Meeting: Farmers, Trolls and Poison Worms

  • Location: Virtual
  • RSVP Deadline: March 20, 2024 at 5 p.m.

Farmers, Trolls and Poison Worms: Safeguarding Reputation Against AI Evildoers

We’ve all seen the webinars and blog posts warning of the dangers artificial intelligence poses for our organizations and clients. But risks, like inadvertently infringing copyrights, exposing sensitive business information, and reinforcing harmful social biases, are just the tip of the iceberg.

There’s a whole other side of AI communicators—a dark and treacherous side—where opportunistic schemers, scammers, conspiracy theorists, and even foreign governments are using large language models and other AI tools to spread disinformation and hate, sow political and social discord and destroy reputations and brands. Learn about the dangers of “malicious AI” and what you need to know to protect your business, reputation, and relationships, and those of your clients, from harm.

Attendees Will:

  • Hear about the latest malicious AI schemes from reputation risk expert and online shenanigan chronicler Jon Goldberg, including how shady actors rake in boatloads of cash by pumping out fake, AI-generated articles, press releases—even obituaries—about people and brands without their knowledge.
  • Learn to detect the warning signals of malicious AI and what *not* to do when you encounter them.
  • Pick up best practices for counseling your organization or clients about the dangers of malicious AI and proactive measures to help inoculate against harm.

Speaker

Jon Goldberg
Reputation Architects, Inc.

Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and reputation risk management advisory firm dedicated to building, protecting, and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement.

Jon founded Reputation Architects in 2009 after more than 25 years as a sought-after advisor to corporate and nonprofit executives and boards. Prior to founding the firm, Jon was partner and managing director of the Corporate Affairs practice of Porter Novelli, served as executive vice president and national director of crisis and litigation communications at Edelman, and held senior client management roles at J. Walter Thompson Company. Trained as a journalist, he began his public relations career as a principal spokesperson for The Prudential Insurance Company of America, now Prudential Financial.

A frequent author, speaker, and media commentator on reputation risk and crisis management topics, Jon is a past chair of the Public Relations Society of America’s prestigious Counselors Academy, an executive board member of the International Association of Risk and Crisis Communication and a member of the Crisis Communication Think Tank at the University of Georgia’s Grady College of Journalism and Mass Communications.

 

Register Now

Please RSVP using the form below. You will then be taken to a PayPal page.

Disclaimer: Please note that registration for this event also grants the FPRA Capital Chapter permission to share your email address with the speaker so he may send his presentation slides to you.

 

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