Keeping Your Creativity Alive

  • Location: Florida Health Care Association
  • Address: 307 W Park Ave #100, Tallahassee, FL 32301
  • RSVP Deadline: Monday, May 16 @ 5 p.m.

Professionals in PR are creatives. Writers, editors, strategists and designers use their creativity every day for the benefit of their clients and employers. For many in the profession, the creativity involved in their professional pursuits is a natural extension of an existing talent or interest (they just figured out how to make a living doing it). But what happens when that creativity is stifled or flattened, and some of that passion and inspiration go flat?

Join us on Wednesday, May 18 for a discussion with two PR creatives whose out-of-the-office pursuits help them stay inventive, productive and focused for their clients. The program’s takeaways will include:

  • The importance of creative pursuits outside the office.
  • Ideas for maintaining creative inspiration.
  • The benefits of extra-office creative pursuits to your clients/employer.

Our Speakers

Nipa Eason is experienced in creative strategy, and integrated marketing techniques. She is a well-versed storyteller using graphic design, illustration, motion graphics as well as scripting, shooting, editing, and producing videos and audio. Starting her career in Los Angeles, Nipa has had the opportunity to hone her design skills with some of the world’s largest entertainment companies such as Sony Pictures Entertainment Inc., Disney and 20th Century Fox.

Now based in Florida, she has helped develop statewide campaigns for issues such as mental health awareness, highway safety education, agriculture, education and advocacy work. Her work can be seen throughout the state for clients such as Conversations on Cannabis, HOPWA Housing Program, and Project Popsicle the Podcast.

Jim McClellan is a writer by trade, tech marketer by necessity, and an outdoorsman at heart. Currently, he’s the marketing director for Raxis, an Atlanta-based penetration testing company. He also runs a communications consulting firm in Pensacola called Tupelo Media.

Jim is 30-year communications pro who has spent the last 12 of them doing marketing and communications for cybersecurity and other technology companies. Previously, he led communications teams at the highest levels of state government, in private-sector PR firms, and in the military.

He has written everything from web content and press releases to newspaper columns, major speeches, and even a book – Life Along the Apalachicola River.

Our Moderator

Sandi Poreda, APR is the president of Bulldog Strategy Group in Tallahassee, and has more than a decade of providing strategic communications counsel to organizations and clients. She specializes in litigation communication and believes attorneys and PR pros really can work well together. Crisis management also is one of Sandi’s areas of expertise – she enjoys working under pressure and can train clients to prepare in advance for crisis situations. Sandi is a past president of the FPRA Capital Chapter.


$30 for members; $40 for non-members; $20 for students

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