Crisis Communications Chat with Waffle House

  • Location: Care Point Health & Wellness Center - Conference Room (2nd Floor)
  • Address: 2200 S Monroe St, Tallahassee, FL 32301
  • RSVP Deadline: Tuesday, May 23, at noon

Those of us who have been through a Florida hurricane may be familiar with the Waffle House Index, the unofficial measure that evaluates how severely a storm has hit an area. It was coined by Craig Fugate, a former FEMA administrator and former director of the Florida Division of Emergency Management.

After Hurricane Charley swept across Florida in 2004, FDEM employees drove for miles, and the only spot they found open for breakfast was a Waffle House right off the interstate, serving a limited menu. The farther south they drove, the more open Waffle House locations they found while other businesses were dark. After three more major hurricanes struck Florida that year, they noticed a pattern. So, they eventually codified it – and the Waffle House Index was invented.

Join the FPRA Capital Chapter on Wednesday, May 24, for a presentation on disaster communications with Njeri Boss, Vice President of Public Relations for Waffle House. With a demonstrated history of strategic communications, crisis communications, community partnership building, restaurant management and leadership, Njeri will offer tips to help you best establish a crisis preparation and response plan prior to Florida’s hurricane season beginning June 1.

The program will begin at 11:30 a.m. with lunch and networking, and the presentation will begin promptly at noon.

Please RSVP using the form below. You will then be taken to a PayPal page.

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