October Program Recap: Go Beyond Just Translation

October Program Recap: Go Beyond Just Translation

Article by Eric Carr, M.S., Director of External Affairs, Florida Gaming Control Commission and FPRA member since 2023

Date: October 19, 2023
Location: Care Point Health and Wellness Center
Speaker: Claudia Machado, Program Manager for Mothers Against Drunk Driving Florida and Puerto Rico

The FPRA Capital Chapter’s October Hispanic Heritage Month event, “Go Beyond Just Translation,” was an enlightening and informative experience for my first Cap Chapter meeting.

Claudia’s insights into the nuances of communication transcended basic translation, providing invaluable lessons on capturing a culturally targeted message’s essence and emotional resonance. Her emphasis on striking a chord with tailored messaging to each distinct audience is crucial in the ever-evolving field of public relations.

One of the key takeaways from the event was the importance of localized cultural sensitivity.

Claudia highlighted how understanding and respecting the cultural nuances of each of your targeted audiences will make or break any PR campaign. Language diversity, often overlooked, can be a significant asset when harnessed correctly. On the other end of the spectrum, you risk a public relations catastrophe when you do not adapt your message to resonate with people from comparable but vastly distinct cultural backgrounds.

Claudia illustrated how a strategic approach, incorporating cultural awareness and tailored messaging, can unlock opportunities for brands and organizations. Learning best practices and diving into real-world case studies showcased the transformative potential of these strategies.

In a world where global and local perspectives intersect, Claudia Machado’s guidance served as a reminder that effective communication is about connecting on an emotional level, transcending mere translation.

This Cap Chap professional development event reinforced the importance of considering cultural diversity and sensitivities as powerful tools in the public relations toolbox.