2022 Capital Chapter Image Award Winners

Every spring, our chapter recognizes Tallahassee’s most outstanding PR practitioners for their creative and effective work in the field of public relations.

Capital Chapter President Zoe Linafelt, APR, and President-Elect Holly Brooks hosted an evening reception and ceremony on April 19, 2022, at Parkview at Cascades. Director of Awards & Recognition Valencia Scott led the Image Awards coordination effort from beginning to end. View photos from the evening.

We received 21 entries this year. They were judged by a panel of APR-certified public relations professionals from other chapters and evaluated on criteria including goals and objectives, implementation, and overall effectiveness.

The Image Award competition is divided into four divisions:

  • Division A, Public Relations Programs
  • Division B, Collateral Tools of Public Relations
  • Division C, Digital Tools of Public Relations
  • Division D, Student Projects in Public Relations

Each entry is evaluated by three judges, and, if deemed worthy, can earn the following awards:

  • An IMAGE AWARD is presented to the top-scoring entry in each category.
  • An AWARD OF DISTINCTION is given to entries that meet a standard of excellence, which is set by the panel of judges.
  • A JUDGES’ AWARD is presented to outstanding entries that achieved maximum results while remaining cost-effective.
  • Finally, the judges may choose to give one GRAND award to the top entries in each division.

Here are the 2022 Image Award Winners:

DIVISION A: Public Relations Programs

 Category 2: Public Service

Sachs Media: Safe & Healthy Big Bend

  • Image Award
  • Judges’ Award

SalterMitchell PR: Survive and Thrive Advocacy Center Imagine Freedom

  • Award of Distinction
  • Judges’ Award

BowStern Marketing Communications: Be Wildfire Ready

  • Award of Distinction

Category 11: Special Event

Leon County: Hired on the Spot

  • Image Award
  • Judges’ Award

Category 12: Virtual Special Event

Leon County: Created Equal

  • Image Award

Grand All Image Award (given to the best entry in all of Division A): Leon County: Hired on the Spot

DIVISION B: Collateral Tools of Public Relations

Category 1: Annual Report

City of Tallahassee: Year in Review

  • Award of Distinction

Category 2: Brochure

Leon County: Essential Libraries Brochure

  • Award of Distinction

Category 7: Other

Florida Agency for Persons with Disabilities: Group Home Vaccine Posters

  • Award of Distinction
  • Judges’ Award

DIVISION C: Digital Tools of Public Relations

Category 7: Video – Institutional

City of Tallahassee: Jake Gaither Golf Course’s 65th Anniversary: A Brief History

  • Award of Distinction
  • Judges’ Award

Category 8: Website

Leon County: Vax Map Website

  • Image Award
  • Judges’ Award

Grand Image Award for Division C (given to the best entry in Division C): Leon County: Vax Map Website


Congratulations to all the winners!

Everyone who submitted an entry will receive feedback from the judging panel via email. Please review the feedback, polish your entry, and resubmit it for the Golden Image Awards. Golden Image Award entries are already being accepted online. May 6th, and the final entry deadline is May 13th. You can find all the details on FPRA.org.

The winners will be announced at the Golden Image Awards gala on August 9th from 7-10 p.m., during FPRA’s 83rd Annual Conference at The Ritz-Carlton, Grande Lakes in Orlando. The theme for this year’s Golden Image event is Atomic PR. More information about Annual Conference in on the State association’s website.