Call for ER for PR Applications, Medics

ER for PR

The Capital Chapter of the Florida Public Relations Association is hosting ER for PR, its annual community event presented by Taproot Creative. This event is a full-day public relations/marketing-focused workshop designed to help Tallahassee businesses and nonprofits.

The event will be Tuesday, Aug. 27  from 9:30 a.m. to 3:15 p.m. at the Florida Sheriffs Association Training Center, located at 2617 Mahan Drive, Tallahassee, FL 32308.

ER for PR Schedule

Morning 
9:30-9:45 a.m. – Welcome
9:45-10:30 a.m. – PR 101 – Betsy Couch, APR, Adjunct Professor, Florida State University
10:30-11:30 a.m. – One-on-One Counseling Sessions

*Free morning event: completed application necessary. Please see Call for Applications information below.

Afternoon 
12-1 p.m. – Lunch, silent media auction
1-1:45 p.m. – Achieving Community Outreach Through Earned Media – Tom Flanigan, Community Relations Director for News, WFSU-FM/Florida Public Radio Network
1:45-2:30 p.m. – Guerrilla Marketing and Duct Tape – Heather Johnson, Chief Marketing Officer/Owner, and Lynsie Slachetka, Chief Digital Officer/Owner, Voxy Media Group
2:30-3:15 p.m. – Social Media Marketing: Moving from Networking to Enterprise – Jim Hunt, Vice President, Moore Communications Group

*Ticket needed for afternoon portion. Tickets are $50 for nonprofits and $60 for businesses. One ticket includes two admissions to lunch, a live media auction and the afternoon presentations. Please RSVP online at: http://fpra-capital.org/event/2013-er-for-pr/ by August 21, 2013.

FPRA Members

Help give back to our local community by volunteering to be a “medic.” You will be paired with a local non-profit or small business and will have an hour to counsel them on best practices and ways to implement public awareness campaigns, special events or media relations strategies.

Medics need to be available from 9:30 – 11:30 a.m. on Tuesday, August 27, 2013 at the Florida Sheriffs Association Training Center, 2617 Mahan Drive, Tallahassee, FL 32308. Medics may also purchase a ticket for the afternoon portion for $20 per medic which includes admission to a live media auction, lunch and the afternoon presentations. Please RSVP at http://fpra-capital.org/event/2013-er-for-pr/ by August 21, 2013.

If you are interested in serving as an ER for PR Medic, please contact Rebecca Mahony at [email protected]. Your participation is critical to the success of this event and we appreciate your support!

Call for Applications

The Capital Chapter would like to invite local organizations to submit an application to participate in the morning portion of ER for PR, including one-on-one counseling sessions with PR experts.

Attendees will receive an “Emergency Kit” that includes tips from the experts and how to write a press release, a chance to bid on low-priced communication services at the silent media auction, an opportunity to speak with PR pros from the area, network with other nonprofits and local businesses in the area, as well as local area media members that all local NPs and businesses should know.

ER for PR applications are due Friday, Aug. 16, 2013. Please email [email protected] with your completed application to be considered for the free morning portion of ER for PR.

Download a non-profit application. Download a business application.

Organizations that would like to stay for the afternoon event must purchase tickets. The cost is $50 for nonprofits and $60 for businesses. The ticket includes two admissions to lunch, a live media auction and the afternoon presentations. Please RSVP online at: http://fpra-capital.org/event/2013-er-for-pr/ by August 21, 2013.

Funds generated from this event will go toward scholarships for local public relations and communications students.

For more information, please email Rebecca Mahony at [email protected].