The FPRA Capital Chapter Higher-Ed Learning Community invites communications, marketing, and public relations professionals working directly in higher education to join a virtual presentation on SEO, GEO, and AEO best practices.

Join us for a one-hour virtual discussion with BowStern Marketing Communications Agency’s Principal Kelly Robertson and Creative Director Jeremy Spinks. Attendees will learn practical SEO, GEO, and AEO strategies to improve website visibility and optimize content for both traditional search engines and AI-powered search experiences. The session will conclude with a live Q&A.

The Higher-Ed Learning Community is a peer network for communications, marketing, and public relations professionals employed by colleges, universities, and other higher education institutions. Members connect to share ideas, discuss industry challenges, and learn from one another through conversations and presentations tailored to higher education. Learn more about our groups.

To request more information and sign up, contact Suzi Baugh.