Admit it — we all tend to watch with morbid fascination as large corporations respond to the latest crisis that is tanking their reputation, trending on socials, and destroying their stock value. What about when it happens to you, your agency, your client, your government, non-profit, or business? As a respected PR pro, it falls to you to lead your organization’s response, to have done the prep work in advance, and to know how to communicate effectively in a crisis. Your seasoned counsel can ensure you handle the curveballs and come out on top. In this session, our speakers will:

• Help you and your organization prepare for any crisis
• Discuss the neuroscience behind why some messages resonate, and others strike out
• Facilitate brainstorming and collaborating with other PR experts on real-life case studies
• Provide tested and true tips from crisis comms experts

Meet Our Speakers

Michelle Bono, APR, CPRC
President/CEO, Bono Communications & Marketing, LLC
Michelle Bono, APR, CPRC, founded Bono Communications & Marketing in 2008, initially providing training and facilitation to local governments. In 2016, the company expanded services to include crisis communications, marketing, strategic planning, facilitation, and leadership/employee training. Michelle has decades of experience in local government communications, including 19 years serving on the executive team for the city of Tallahassee. Learn more about Michelle.

Jessie Betts-Bono
Vice President, Bono Communications & Marketing, LLC

Jessie Betts-Bono joined the company in 2016 and provides scientific research, marketing, and facilitation/training services, building upon her previous career in health care and her degree in business with a focus on organizational administration. She is a skilled trainer and communicator. Learn more about Jessie.

Sponsorship Opportunities

Want to sponsor this event? Find sponsorship details here or contact us.