Job Board

Strategic Marketing Manager

Description

The strategic marketing manager will be responsible for expanding brand awareness, growing audiences and increasing revenue for Coton Colors.

JOB FUNCTIONS include but are not limited to:
• Utilizing audience profile research, retail buying cycles and marketing trends across B2B and D2C channels to inform marketing strategy. Experience working with eCommerce or retail brands preferred.
• Expert on digital platforms to advise best strategies for achieving our targets.

• In partnership with the sales, product and creative teams, develop internal pitches for campaign strategies to succeed with overall responsibilities.
• Utilize google analytics data to assess campaign and platform performance and inform future campaigns.
• Direct the process of prospecting, acquiring and converting to qualified leads for the B2B, D2C and PR audiences.
• Represent the company and promote our products by working at industry conferences and trade shows.
• Lead the PR strategies for the company.

Qualifications

EDUCATION AND EXPERIENCE:
• College degree in marketing, public relations, advertising, or related major or equivalent experience in the field.
• 5 years of marketing, advertising and/or PR experience.
KEY COMPETENCIES:
• Learn and maintain an expert knowledge of company products.
• Establish, develop and maintain positive business and customer relationships.
• Ability to prioritize with excellent organizational and time management skills.
• Excellent written and oral communication skills
• Work cohesively with co-workers as part of a team maintaining a positive attitude.

How to Apply

Send resume to careers@coton-colors.com

Job Originally Posted on: Monday, December 17, 2018