Social Media Manager/Public Information Specialist

Company: Department of Environmental Protection


Contact Person: Lily Etemadi

Application Deadline: May 31, 2024


DEP is seeking a highly creative, high energy, self-motivated and organized individual to work as a Social Media Manager in the Office of Communications. This position works closely with and reports directly to the Deputy Director of Communications. It requires an individual that incorporates agency priorities and initiatives into a creative public-facing communication effort, utilizing strong team relationships and independent strategy development. The position requires staying up-to-date with current technologies and trends in social media marketing, design tools and applications, and performing research on current benchmark trends and audience preferences for the highest performance possible. This position also requires the ability to work independently with little supervision.

Your Specific Responsibilities:

  • Duties and responsibilities of the “Social Media Manager” include:
  • Developing, implementing and monitoring the content on the department’s social media accounts, including DEP and Florida State Parks, and responding to posts made by followers when appropriate. Channels include Meta, X and LinkedIn.
  • Establishing and leading a comprehensive social media strategy by planning and implementing engaging content for agency programs designed to keep the public informed of agency programs, services, accomplishments or mission through the department’s social media platforms while adhering to a robust review process.
  • Data-mining of fact sheets, news releases, photographs, scripts or other written materials, videos or any kind of multi-media items for use in the messaging and distribution through the department’s social media platforms.
  • Coordinating the scheduling of posts and is responsible for the department’s emergent posts and developing multi-media production when necessary.
  • Consulting with internal and external agencies and programs to arrange promotional campaigns.
  • Arrange and conduct public-contact programs designed to meet agency objectives.
  • Confers with production and support personnel to coordinate production of advertisements and promotional materials.
  • Perform other duties as needed.


Required Knowledge, Skills, and Abilities

  • Take lead on assignments and responsibilities.
  • Creation of and adherence of deadlines.
  • Knowledge of current social media principles and trends.
  • Interpersonal collaboration and communication skills, with a can-do positive attitude.
  • Good oral and written communication skills.
  • Creativity.
  • Strategic planning, process improvement and coordination skills.
  • AP style writing.
  • Content development experience for publications, web, social media and earned media.
  • Ability to work well and coordinate with others.
  • Ability to multitask.
  • Ability to timely respond to constituents and provide solutions to remediate needs, concerns or suggestions.

Required Qualifications:
A bachelor’s degree in marketing, communications, English, public relations, or similar field of study from an accredited college or university; or any combination of post-secondary education or verifiable related experience, as described in this posting, for a total of four years.

Preferred Qualifications:
Preferential consideration will be given to candidates that are team-players, comfortable with prioritizing multiple projects and works well in a fast-paced environment. Advanced knowledge of computer applications, such as: Microsoft Office suite programs and social media native applications such as Facebook, Instagram, Twitter, Pinterest, LinkedIn and others within the social media spectrum (e.g. Snapchat, TikTok, etc.) List is not inclusive and subject to trends within social media adherence

How to Apply

DEP – Social Media Manager – 37010191 (

Job Originally Posted on: Tuesday, May 21, 2024