SOCIAL MEDIA AND MARKETING COMMUNICATIONS SPECIALIST
Company: Florida Department of Corrections
Contact Person: Rob Klepper
Application Deadline: January 24, 2021
This position provides direct support to the Office of Communications, within the Office of the Secretary. The duties include, but are not limited to, the following:
•Managing FDC’s social media accounts, including YouTube, Twitter, Facebook, Instagram and any other emerging platforms. Manage and create content, monitor correspondence and leverage as a tool for correctional officer recruitment.
•Responsible for coordinating social media and print advertisement campaigns designed to assist agency recruiting efforts.
•Sync social media content to agency goals, priorities and focus.
•Generates compelling positive content regarding FDC activities and staff. Maintains contact with field and Central Office staff to receive information for posting as it becomes available.
•Works with communications staff to develop graphics, messaging and ideas for social media posts.
•Researches and reports on costs and potential returns on investment for a variety of social media advertisement strategies.
•Works closely with the FDC media services team for compelling graphics/images for FDC’s Instagram account, which is used exclusively for recruitment purposes.
•Provides periodic reports on advertising effectiveness, costs and returns to communications leadership.
•Communicates directly with members of the public reaching out via social media to direct them to appropriate sources of information within the agency.
•Assists with FDC’s statewide employee e-newsletter, annual report or other in-house publications; assists with writing, laying out and production of said publications, including newsletter, brochures, fact sheets, slide shows, videos and other projects as needed.
•Answer the public affairs press line and respond to calls from media and citizens.
•Writes and distributes press releases and media advisories as assigned.
•Assists with agency recruitment efforts, to include creative content and marketing job fairs.
•Provides staff support to agency leadership at events.
•Researches and analyzes statutes, correctional policies, best practices, trends and other information.
•Assists in coordinating with subject matter experts to research issues and prepare appropriate responses/recommendations for communication initiatives. Responds to questions regarding inmates, institutions, probationers, and statistical research in corrections field from national, international and statewide media, the general public and other state agencies.
•Assists in developing long range information programs in accordance with Department goals and objectives.
•Advises and visits regional and local facilities for the purpose of developing localized information and media relations programs and strategies.
•Provides support as needed to all other communications office personnel, agency leadership, recruitment staff for any and all communications needs.
A bachelor’s degree from an accredited institution OR at least four (4) years of documented experience in social media, advertising, public relations, graphics, writing or corrections which can be substituted for a degree.
•Experience with social media, advertising, public relations, graphics, writing or corrections in a professional setting
•Ability to work in a confidential law enforcement environment
•Ability to work nights and weekends on occasion in response to high-profile incidents
•Exceptional writing abilities required with a demonstrated ability to write quickly and well on deadline; knowledge of AP Style
•Ability to operate well under pressure, manage multiple projects and work positively in a team environment
How to Apply
Job Originally Posted on: Thursday, January 14, 2021