Public Relations Specialist (Remote Position)

Company: Firehouse Subs Headquarters


Contact Person: EmmaJean Livingston

Application Deadline: March 31, 2022


Firehouse Subs Headquarters, supporting more than 1,200 Firehouse Subs restaurants in 45 states, Puerto Rico, and Canada, is seeking a Public Relations Specialist to join our team. Headquartered in Jacksonville, Florida, Firehouse Subs® is one of the nation’s leading fast-casual restaurant chains with a commitment to and passion for hearty and flavorful food, heartfelt service, and public safety. The person in the position has the opportunity to join an exciting, fast-paced, and high-energy environment, working in the hub of the public relations network for our organization.

As a member of the Firehouse Subs Public Affairs Team and reporting directly to the Manager of Public Relations, the Public Relations Specialist is a full-time remote position responsible for a variety of functions including creation of publicity reports and recaps, managing media lists, media relations/social influencer relations support and more.

Essential functions:
Work with and support the field public relations team comprised of multiple Managers of Public Relations to communicate and implement the brand’s annual public relations strategy on the local level
Create and oversee media lists for assigned areas
Coordinate and attend media interviews and provide spokesperson media training, as needed
Proactively and continuously generate media leads and creative ideas through research and competitive analysis for new PR opportunities
Monitor media coverage and assemble media highlights reports
Work with the Managers of Public Relations to assemble publicity reports for internal stakeholders of assigned territories that showcase publicity highlights and media wins, as well as complete analysis on the established goals for each campaign
Plays a key role in the PR team’s publicity reporting
Support the field team to proactively pitch media on brand vision, storylines, integrated campaigns and assigned key business priorities, as needed
Media pitching to include social influencer relations, restaurant and market-wide events, menu news, brand initiatives, new restaurant openings, news hijacking opportunities, and more, as needed
Serve as a contributor to the PR team’s big ideas, media leads, and national brand public relations initiatives. Proactively identify public relations initiatives to increase brand awareness through traditional earned media channels
Support the greater PR team, as needed
Build trust, respect and positive collaboration among teams, partners, departments and supervisor
Collaborate with the PR team on development of annual and quarterly PR plans
Able to effectively multi-task and manage competing priorities while meeting assigned deadlines
Attention to detail is a must
Able to communicate in both written and verbal form with conviction and credibility, adapting message to suit level of audience
Able to work independently and with teams
Flexibility, a positive attitude, enthusiasm and excellent problem-solving skills required
Collaboration and relationship building
Innovation and creativity
Proficient in AP style
Strong critical and analytic thinking skills in order to integrate with a vibrant and passionate brand and PR team
Strong public speaking skills; must be able to present to large groups
Adaptability and flexibility
Bold personality
Interpersonal communication
Problem solving and decision making


Required education and experience:
-Bachelor’s Degree in communications, public relations, journalism or a related field
-Minimum of two years public relations, corporate communications or journalism work experience
-Public relations agency background in account service
-Must have examples of secured local and national media coverage
-Must have media relations writing examples
-Impeccable writing and editing skills
-Proficient in AP style
-Ability to prioritize and manage multiple projects simultaneously; thrives under pressure
-Eager and motivated to grow with the Firehouse Subs brand
-Must possess a valid driver’s license
Preferred education and experience:
-Restaurant industry and/or franchising industry experience is a plus
-Experience with graphic design and/or publishing software is a plus
-Experience with photography and video production is a plus
-Position type and expected hours of work: Full time, 8:00 a.m. – 5:00 p.m. ET, 40 hours a week, and remote but based in Florida. On-call nights and weekends, as needed.

How to Apply

Job Originally Posted on: Friday, March 11, 2022