Public Relations Account Executive


VISIT FLORIDA shares Florida sunshine with the world. As the state’s official tourism marketing organization, VISIT FLORIDA has been charged with selling an extraordinary vacation product since 1996. As part of our Public Relations team, we’re looking for a savvy, detail-orientated, motivated professional to fill our Public Relations Account Executive role. This position will assist with public relations (PR) initiatives for VISIT FLORIDA and implement projects and programs within assigned markets, while working through in-market agencies to ensure contract deliverables are being provided as scheduled and within assigned project budget.

This role has the opportunity to be remote, but must be located in Florida. Preference to be located in our corporate office located in Tallahassee, Florida.

Core Responsibilities:
-Assist in the management of PR programs in assigned markets, including strategy development, budgeting and execution of PR initiatives. Act as a liaison between agency offices and VISIT FLORIDA.
-Oversee the agencies in planning and executing media missions and events, campaigns, press visits, content creator campaigns, PR stunts and broadcast opportunities.
-Work with Florida destination Partners to provide opportunities to showcase their destination and educate them on assigned markets, trends and research.
-Coordinate and implement group FAM (familiarization) tours and individual press trips with journalists and/or content creators from assigned markets. Work with destination Partners to secure accommodations, itineraries, transportation, attraction tickets, etc.
-Develop and maintain media list with top-tier journalists and content creators in assigned markets. Ensure relationships with top journalists and content creators are maintained via desk side appointments, phone calls, media receptions, media mission trade shows and events, press trips, and in-market events.

Required Qualifications:
-BA/BS degree with a preference in Communications, Journalism, Marketing or related field
-3+ years of public relations experience managing consumer, travel trade and/or business PR campaigns, including developing strategy, creating plans, writing, pitching, and collaborating with an integrated marketing team
-Strong understanding of the role of content, social media, content creator marketing and media relations in a dynamic organization
-Able to build and maintain relationships with agencies, journalists, content creators, and VISIT FLORIDA Partners. Strong understanding of travel trends and ability to showcase Florida destinations
-Ability to successfully manage multiple projects and agencies. Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail
-Position includes travel that will require a valid passport


Desired Qualifications:
-Fluent in Spanish

You will be a valuable addition to the team if you:
-Thrive in a fast-paced, dynamic work environment
-Live the values that drive our business: Make an Impact, Work Purposefully and Live Passionately, Persist
-Embody VISIT FLORIDA’s team principles: Empathy, Respect, Collaboration, Accountability and Fun

Benefits & Perks:
-Work with a knowledgeable, high-achieving, passionate, experienced & fun team
-Comprehensive benefits package, including medical, dental, and vision plans
-401(k) plan with generous employer match
-Vacation time, paid company holidays, and volunteer hours
-Professional development opportunities and tuition reimbursement for continued learning

How to Apply

Join us to discover what it is like to be part of a team that promotes the Sunshine State. Apply now: This position is being advertised as open until filled.

VISIT FLORIDA is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

Job Originally Posted on: Wednesday, June 21, 2023