Public Information Specialist II (Social Media Manager)
Company: Florida Department of Agriculture and Consumer Services
Contact Person: Jeremy Eason
Application Deadline: July 27, 2022
Responsible for managing social media accounts for the Division of Food, Nutrition and Wellness, including developing and implementing social media campaigns and strategies. This also includes creating social media content that encourages and increases stakeholder engagement.; creating and updating social media posting schedules; engaging with partners online; monitoring social media accounts and replying to comments in a timely manner.
Serves as lead for the concepting, storyboarding, filming, editing, and production of video content for social media channels; develops video, photographic, and digital media products for dissemination through Division channels. Ensures that all video content serves the mission of the Division. Creates and updates social media posting schedules; engages with partners online; monitors social media accounts and reply to comments in a timely manner.
Coordinates with the Division’s marketing vendor of record on campaign development and social media strategies across all social media channels. Coordinates with the Bureau’s Art Editor and other team members to ensure graphics designed for social media reflect Division brand standards, and that content is informative and appealing.
Manages video, photo, audio and livestream media production at Division events, including media events, conferences, and public events.
Assists with developing strategic communications plans and communications calendars. Monitors SEO and user engagement and suggests content optimization. Utilizing the Division’s Strategic Plan, defines and tracks social media KPIs. Measures and reports on the success of social media campaigns. Collaborates with other divisions regarding public relations and special events promoting division programs.
Assists with implementing a cohesive outreach and education plan for the division. Researches, identifies and develops innovative strategies to expand awareness about division programs. Maintains awareness of the latest social media best practices and technologies.
Assists with the emergency management functions of the bureau during periods of disaster. Performs other related duties as assigned or required.
A bachelor’s degree from an accredited college or university and three (3) years of professional experience in news reporting, editing, public relations, public information, advertising, marketing, mass communications or journalism or
A master’s degree from an accredited college or university in Communications or English can substitute for one (1) year of the required experience or
Professional or nonprofessional experience as described above can substitute on a year-for-year basis for the required college education.
Requires possession of a valid Driver’s License.
How to Apply
Job Originally Posted on: Monday, July 25, 2022