Public Information Specialist
Company: Florida Department of State
Application Deadline: September 18, 2015
Responsible for promotion of all exhibits, special events and programs of the Museum of Florida History, the Knott House Museum, and the Division of Cultural Affairs. This includes serving on the Museum exhibit teams as the public relations representative. Attend all museum team meetings for the Museum Development section. Develop an annual marketing/communications plan for the Museum. Supply and maintain Museum brochures and rack cards for distribution. Prepare all requested reports on publicity, communications and media activities.
Work closely with the Division’s Information Specialist to implement the marketing and communications component of the Division of Cultural Affairs’ strategic plan.
Write press releases, prepare PSA’s for programs, develop press kits; handle media relations/interviews; submit calendar listings for events (radio, TV, print); work with the design team to develop marketing materials (i.e. fliers, newsletters and brochures) for the Museum and also Division as needed; Promote the TREX program to increase visibility and bookings; Develop strategies and manage Museum social media outlets in accordance with marketing plan. Manage and update the Museum’s website.
Prepare and distribute monthly digital outreach (newsletter, flyers, etc.) for all museum programs; Write and submit articles with photos and calendars for Museum newsletter and Department of State (DOS) newsletter. Coordinate eblasts and mailings of all Museum invitations and announcements. Maintain and add new e-mail addresses to all mailing databases.
Assists with special events, outreach and educational programming.
Assists with Department and Division projects and other duties as assigned.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Four year degree in communications, public relations, marketing, English, journalism or related field.
Minimum two years of work experience in a professional marketing or communications environment.
Experience with museums, tourism, or government is preferred.
Submit resume and cover letter with employment application.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge of Florida history.
Knowledge of social medial platforms and interactions.
Experience in public speaking and on-camera media interviews.
Ability to work with the public.
Ability to plan, organize and coordinate work assignments.
Ability to work flex schedule.
Knowledge of principles and techniques of disseminating information in written and oral form through various media to diverse audiences.
Knowledge of print, broadcast and digital media outlets.
Skills and experience in effectively interacting and dealing with media representatives, staff, and entities.
Knowledge of computers and related programs.
Knowledge of printing production, print layout activities, web services and digital communications.
Ability to establish and maintain effective working relationships.
Ability to work with other people on projects and teams.
Ability to communicate effectively verbally and in writing.
How to Apply
Job Originally Posted on: Tuesday, September 8, 2015