Press Secretary - SES
Company: Florida Dept. of Environmental Protection
Application Deadline: September 11, 2019
The Press Secretary position for the Florida Department of Environmental Protection reports directly to the Executive Staff Director for the Office of Communications. This position is responsible for managing the daily operations of the Press Office, serving as the lead for media correspondence and supervising all positions and responsibilities within the Press Office. The position is responsible for developing and executing various communications strategies for the department, including both proactive communications and reactive communications, and frequently working directly with the agency’s Secretary and other leadership. This position works closely with the Office of the Secretary, the Office of Marketing and Creative Services, Public Services and all agency program areas.
•Inform external audiences about the programs, projects, and initiatives of the Department.
•Plan and oversee public relations strategies, including communications plans, social media, marketing campaigns and content, media outreach, and briefings.
•Drafts, edits, and approves press releases, press advisories, agency statements, talking points, agency correspondence, internal messages and letters, presentations, website content, marketing and graphics deliverables, opinion pieces, and letters to the editor.
•Establish and maintain effective working relationships with representatives of state and local agencies.
•Supervise press office staff and serve as liaison between Press Office and Districts/Divisions/Offices
•Oversee day-to-day operations of the DEP press office, including tracking and responding to media calls, helping develop social media, web, and other communications content, ensuring media clips are compiled and shared, etc.
•Assist the Executive Staff Director with overseeing the reporting of agency outreach and events; defining communications processes for streamlined information.
•Serves as DEP’s lead spokesperson and responds timely to media requests. Prepares clear, concise and consistent information, and identifies sensitive and confidential information.
•Assists the Communications Director with the formulation, development, and coordination of policies associated with the external communication functions of DEP and the dissemination of policies to DEP, State of Florida residents, media and other parties that have an interest.
•Assists with development of communications to the media, public, lawmakers, businesses, and other interested parties being disseminated by the Press Office.
•Develops and implements communication plans and policies to accomplish DEP goals and priorities, which includes being pricy to and consulted on sensitive and confidential information, policies and procedures.
•Organize press conferences, media events, and editorial board meetings.
•Develop positive relationships with statewide print, radio, and TV outlets, as well as with other press/communication offices and Outreach staff.
•Serves as a liaison between the Press Office and Divisions/District Offices within DEP, specifically being the lead for communications relating to the Divisions of Waste, Water, Air and all Regulatory Districts; and working together on issue related communications plans.
•Identifies media opportunities and strategies to proactively communicate information to the public
•Assists at the Emergency Operations Center as a DEP representative when needed.
•Travel to staff leadership at events as needed.
Knowledge, skills and abilities required for the position:
•Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media;
•Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar;
•Skilled in research and identifying essential information;
•Skilled in understanding why they react the way they do;
•Ability to communicate effectively with others verbally and through writing as indicated by the needs of the audience;
•Ability to talk to others to effectively convey information;
•Ability to use logic and analysis to identify the strengths and weaknesses of different approaches;
•Ability to adjust actions in relation to others’ actions.
MINIMUM QUALIFICATIONS: A bachelor’s degree from anaccredited college or university and five years of professional experience in news reporting, editing, public relations, public information, advertising, marketing, mass communications or journalism. A master’s degree from an accredited college or university in communications or English can substitute for one year of the required experience. Professional or nonprofessional experience as described above can substitute on a year-for-year basis for the required college education.
Preferred Experience: A master’s degree from an accredited college or university in communications with six years of professional experience; two of them being supervisory experience
How to Apply
Job Originally Posted on: Wednesday, September 4, 2019