Part-Time Marketing and Communications Director
Company: Southern Shakespeare Company
URL: https://www.southernshakes.org
Contact Person: Bianca Montague
Application Deadline: January 12, 2024
Description
Southern Shakespeare Company is seeking a creative, dedicated part-time communications and marketing professional to join our dynamic team of artists and theater-makers.
The Communications Director manages digital communication and marketing efforts, as well as regional and national audience development initiatives. This position plans and coordinates social media and display advertising; is responsible for developing, measuring, and reporting performance of all digital marketing campaigns; provides direct interaction with members of the community; and seeks collaborative marketing initiatives with partner organizations.
Working with the Executive Director, the Communication Director shall assist in incorporating a unified, comprehensive vision and branding program for the company. This position reports directly to the Executive Director.
Website and Social Media Platforms
The Communication Director is responsible for the day-to-day monitoring, maintenance, and engagement growth of the social media accounts and website of the Southern Shakespeare Company (SSC). This includes:
- Developing content, both graphic and written, to promote SSC and its various programs and productions on all SSC social media platforms
- Identifying strategies of stimulating reputation and engagement across all digital platforms
- Developing the organization’s digital media capability
- Providing analytics on social media platform performance and website engagement
- Working with the graphic designer to regularly update content and recommend design changes to the SSC website
- Providing timely communication responses to those who engage with SSC social media platforms
- Adherence to Company’s purchasing policies
- Marketing, Branding, and General Programs Assistance
The Communication Director collaborates with organization management to develop multi-media marketing campaigns for all SSC events and programs; ensures digital content maintains alignment with SSC’s mission and branding, and provides general programmatic assistance as needed. This includes:
- Developing media strategy for events and programs to compliment outreach efforts
- Tracking marketing budget for events and programs
- Researching industry developments in methods of digital interaction and engagement
- Oversees the development and management of data sources including media tracking, email addresses and marketing analytics
- Writing copy for press releases, monthly e-newsletters, and e-blasts
- Coordinating content, layout and design of monthly e-newsletter with graphic designer
- Providing statistics and narratives pertinent to marketing initiatives and digital media for grant proposals and reports
- Serve as primary liaison between SSC staff and the graphic design team
Miscellaneous
- All SSC staff members are expected to be present and are assigned responsibilities all four days of the Free Festival event
- All SSC staff members are expected to assist during Festival load-in and load-out dates
Qualifications
Qualifications:
- Successful completion of Florida’s background screening program
- Bachelor’s Degree in Communications or related field
- 2 years experience in field of public relations, media development or related field
- Demonstrated knowledge of Shakespeare/theatrical arts
How to Apply
Email resume and cover letters to Executive Director Bianca Montague – bianca@southernshakes.org by Jan. 12th
Job Originally Posted on: Sunday, January 5, 2025