Marketing Specialist

Company: Florida Association of Insurance Agents

URL: https://www.faia.com/

Contact Person: Susan Ray

Application Deadline: April 13, 2017

Description

Responsible for developing and implementing multi-channel (print, digital, social) marketing plans for FAIA and its for-profit arm, FAIA Member Services. To do this, employee analyzes the association’s members and potential members, creates different target audiences, writes promotional/marketing materials to appeal to those audiences, distributes those messages through complimentary channels, and tracks the results the completed effort.

Essential Job Functions

Develops and implements strategic, multi-tier marketing campaigns/plans.

Writes promotional materials and other content, with an emphasis on useful information as a way to provide value to members and promote loyalty to FAIA.

Regularly monitors Twitter, Facebook and other social media looking for ways to promote FAIA Member Services’ partners to FAIA’s followers.

Maintains FMS’s perspective on FAIA’s social media channels.

Manages the broadcast email schedule and creates broadcast emails.

Oversees handling of placement of ads in Convention program.

Responsible for development of annual Convention app.

Assists with website updates.

Assist with the association’s communication programs to enhance/maintain a positive image of independent agents, the association, and the insurance industry.

FAIA offers competitive salaries and a comprehensive benefits package that includes health and dental insurance; paid time off; health and child care flexible spending accounts; and a 401(k) plan. Salary commensurate with experience.

Qualifications

Knowledge of multi-tiered marketing/integrated communications efforts.

Understanding of marketing techniques and tactics.

Demonstrated ability to write effective marketing material.

Imagination and creativity.

Ability to work independently.

Ability to meet deadlines.

Ability to manage jobs from conception to completion.

Understanding of social media best practices.

Knowledge of computers, peripherals, and related electronic publishing software.

Ability to manage several tasks at once and to organize tasks in order to meet deadlines.

Research and organizational skills.

Ability to anticipate needs and the initiative to respond to them.

Ability to gain timely knowledge of insurance terms.

Degree in communications, marketing, media/communication studies, information/communication/technology or related field, and two years’ experience required. A comparable amount of training, education or experience may be considered for minimum qualifications.

How to Apply

Email cover letter, resume, and work-product samples to [email protected] No calls please.

Job Originally Posted on: Friday, March 31, 2017