Marketing & Communications Specialist

Company: Florida Department of Juvenile Justice

Application Deadline: August 16, 2021


This is an independent professional position reporting to Department of Juvenile Justice (DJJ) Communications Administrator. The position is responsible for marketing initiatives, internal and external communications, social media management, and public relations efforts on behalf of DJJ to enhance and promote public understanding of our agency.


Develop and implement communications and marketing plans that promote DJJ’s initiatives and enhances public understanding of the mission, goals, priorities and operations. This includes planning and executing marketing and awareness campaigns to reach targeted audiences through various channels (social media, e-mail, website, etc.). Analyze and evaluate effectiveness of marketing campaigns and provide feedback for future projects.

Develop and implement social media plan and manage social media accounts on behalf of the agency. Works with the Director of Communications and the Deputy Communications Director to create content and social media strategies for DJJ’s social media accounts. Social media content will include messaging, graphics, and other materials that will help to educate and promote the work of agency and our various initiatives.

Prepare media advisories, news releases, talking points, reports, and other documents and correspondence. This includes planning and developing the agency’s weekly newsletter and coordinating with the agency’s program areas and various offices, as well as our community partners and contracted providers, for content in the weekly newsletter.

Collaborate with DJJ staff to promote DJJ’s mission, goals, priorities, and operations which includes working with the different agency program areas in creating marketing materials, flyers, and social media content to promote events and highlight the work of our agency.

Performs other related duties as assigned.


Knowledge in strategies and tactics to communicate DJJ’s mission, goals, priorities, and operations.

Knowledge of oral and written communication skills with the ability to produce clear and concise written work with little or no supervision or editing under deadline pressure.

Knowledge of the rules of grammar, style, and punctuation.

Knowledge and ability in the development and use of social media on DJJ’s behalf and social media analytics.

Ability to be detailed oriented, able to take initiative, and be a self-starter.

Ability to work independently.

Ability to prioritize multiple tasks.

Ability to problem solve.

Ability to establish and maintain effective working relationships with internal and external stakeholders.

Ability to deal with the public tactfully and courteously.

Knowledge of federal and state (e.g. Chapter 119, Florida Statutes) laws, rules, and regulations governing the public release of information and records.

Ability to work with DJJ legal staff and others to resolved questions or issues about such laws, rules, and regulations.

Ability to be reliable, punctual, and professional in appearance and attitude.

Skilled in all office software and programs (Word, Outlook, Excel, PowerPoint, Adobe). Understanding of Adobe Photoshop and Illustrator also preferred.



Must have three years of marketing and/or communications experience.

Professional or non-professional experience can substitute for college or years of experience.

Preference will be given to those that have earned a degree in Marketing, Communications, Public Relations or related field.

How to Apply

Job Originally Posted on: Wednesday, August 4, 2021