Marketing Campaign Manager/Development Representative II

Company: Department of Environmental Protection


Contact Person: Lily Etemadi

Application Deadline: May 31, 2024


The individual in this role will serve as the Marketing Project Coordinator, reporting to the Marketing and Multimedia Services Project Manager. Their primary responsibility is to develop, coordinate, execute and track marketing tasks, initiatives and campaigns for the department. The Marketing and Multimedia Services Director, Marketing and Multimedia Services Project Manager and the Director of Communications will assign these responsibilities.

The primary focus of this position is to develop, implement, and execute strategic marketing plans for Florida State Parks, Office of Resilience and Coastal Protection and other water quality-related areas. Additional marketing support may be required for various program areas on a case-by-case basis.

To excel in this role, it is essential to have professional experience in marketing and communication efforts, strong team relationships, creativity, and the ability to develop effective strategies. The candidate should also be able to work independently with little supervision and work collaboratively with a diverse team and staff.

The person in this role will be responsible for developing and implementing marketing strategies for specific program areas. They will work closely with leadership, stakeholders, team members, the Office of Communications and the Office Marketing and Multimedia Services to ensure that the execution and processes are successful from beginning to end. Core responsibilities include the following tasks, but is not limited to:

  • Developing campaigns and project initiatives to advance the department’s brand, mission, goals and objectives to protect Florida’s natural resource through the management of production schedules, monitoring deadlines and facilitating timely execution while maintaining a robust internal approval process.
  • Assisting the Director of Marketing, Marketing Project Manager and the Office of Communications with marketing campaign execution, planning, developing supporting materials, communicating with stakeholders, vendors and reviewing creative assets.
  • Analyzing trends and conducting specific program related outreach to identify marketing opportunities.
  • Coordinating the development of marketing plans, compiling program and campaign reports. Overseeing the collection of campaign and initiative metrics and tracking campaign performance.
  • Producing audience, trends and performance reports related to ongoing marketing campaigns, initiatives, projects and tasks or departmental needs.
  • Conducting stakeholder meetings to maintain and track strategic marketing campaign goals.
  • Keeping the Marketing Project Manager informed of ongoing projects and maintaining communication with stakeholders throughout the development and implementation process.
  • Assisting with procurement for third-party branded material vendors, budgeting of marketing efforts and collaborating with various staff to take creative projects from concept to final product.
  • Updating the DEP website during office closures such as hurricanes and other natural or man made disasters.
  • Performs other duties and special projects as requested.


Required Knowledge, Skills, and Abilities:

  • Ability to work using computer and digital platforms.
  • Working knowledge of Microsoft Office Suite/365, specifically Word, Excel and PowerPoint.
  • Ability to work using Adobe Acrobat/Reader.
  • Knowledge of developing marketing and advertising campaigns.
  • Knowledge of current marketing and communication principles and trends.
  • Interpersonal collaboration and communication skills.
  • Good oral and written communication skills.
  • Creativity and resourcefulness.
  • Ability to adapt.
  • Skilled in project management.
  • Skilled in strategic planning.
  • AP style writing.
  • Skilled in content development experience for print publications, web, social media and marketing multimedia.
  • Ability to work well and coordinate with others including executives, program administrators and both internal and external stakeholders.
  • Ability to conduct research needs assessment and analysis.
  • Ability to function as a liaison between program areas, press office and leadership.

Minimum Qualifications:
Bachelor’s degree in marketing, communications, public relations, or a related field of study from an accredited college or university; and two years of verifiable related experience in marketing, public relations, broadcasting, journalism, mass communications and/or other related fields; or any combination of post-secondary education or verifiable related experience, as described in this posting, for a total of six years.

Preferred Qualifications:

  • Knowledge of multimedia marketing production.
  • Knowledge of web and digital media marketing platforms.
  • Knowledge of Adobe Creative Suite.
  • Knowledge of Microsoft Planner, Lists and SharePoint.
  • Knowledge of the Associated Press Style.
  • Knowledge and experience with multimedia and marketing campaigns for government, environmental issues, and/or destination marketing.

How to Apply

DEP – Marketing Campaign Manager – 37000863 (

Job Originally Posted on: Tuesday, May 21, 2024