Digital Communications Specialist
Company: Florida State University Foundation
Contact Person: Amanda Wood
Application Deadline: August 31, 2022
The digital communications specialist collaborates with various departments and staff to leverage the digital space to engage key constituent groups. The specialist is responsible for staying current with best practices to inform copy creation and designing captivating e-mails (according to industry best practices), updating websites to provide a more user-friendly experience, developing strategy for electronic media, including social media channels, and critically analyzing response data to better enhance communications with key constituents. When necessary, this position may be asked to assist with the design and production of printed communication pieces.
Website design and keeping content current and organized
Website design (new content); regular maintenance of website content; coordinate the implementation of web-based marketing initiatives and evaluate their effectiveness, including addressing usability and navigational issues, search engine optimization and trend data; and make recommendations for improvements.
Oversee email marketing
Design and implement all Foundation e-mail communications, including solicitations; monitor e-mail schedules to ensure appropriate e-mail volume and prevent list fatigue; work with database administrators to link recipient lists for digital communications, and to keep all constituent queries or lists current in email system database; and train college/unit representatives as they adopt the Foundation email marketing platform.
Digital communications planning, metrics and compliance
Collaborate with departments and staff (including University Communications) to leverage the digital and social media space; ensure the FSU Foundation website (and affiliate sites) design and user experience are maintained in compliance with laws, ADA compliance and approved visual identity standards and serve as primary content administrator for those sites; leverage measurement tools to provide progress and performance reports and key insights while continually finding ways to improve on those metrics; work with various departments within the Foundation and the University to meet their specific needs and requirements while building and maintaining brand recognition and standards through consistency in design; participate in goal setting and assist with the development, documentation and implementation of appropriate styles, procedures and protocols.
Social media development and execution
Develop content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos, lenses, filters and videos; create short videos and animations for dissemination across electronic media channels.
Assist with the design and production of printed communication pieces, as needed. Protect confidential information. Other duties as assigned.
Bachelor’s degree and two years of experience; or a high school diploma/equivalent and six years of experience. (Note: post-high school education can substitute for experience at the equivalent rate.)
Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, AfterEffects, Media Encoder, etc.) or comparable software.
Basic working knowledge of CSS/HTML.
Outstanding interpersonal skills to work effectively with a diverse audience of alumni, friends, faculty, staff, students and university community members.
Understanding of current and emerging technologies to best reach target markets.
Experience in the development and implementation of social media strategies and a familiarity with online marketing best practices.
Excellent project management skills with ability to balance competing priorities, complex situations, and tight deadlines.
How to Apply
Visit https://hr.fsu.edu/working-fsu/prospective-employees/careers-florida-state and search Job #52080
Job Originally Posted on: Monday, June 20, 2022