Job Board

Communications Specialist

Description

For over 25 years, McNicholas & Associates has provided public relations and public affairs leadership for some of Florida’s most influential businesses. We are seeking a Communications Specialist to lead and execute digital communications on behalf of a diverse range of clients. This role is responsible for developing and implementing content-driven strategies across social media, websites, email, and digital advertising. The ideal candidate has strong creative instincts, hands-on technical skills, and a strategic mindset to drive results across platforms. This position requires experience in content creation, web design, analytics monitoring and reporting, and managing social media campaigns.

Qualifications

Job Responsibilities:

• Create and lead social media strategy for McNicholas & Associates and its clients
• Design graphics and multimedia content for use across channels
• Develop content specific to each social platform, tailoring tone, format, and purpose accordingly
• Manage and deliver monthly social media strategy and content plans
• Collaborate with internal team members and external partners to develop and refine content
• Set and track goals and KPIs for paid and organic social media performance
• Review analytics from Google Analytics and platform insights to adjust and improve strategies
• Stay up to date on digital trends, tools, and best practices
• Support and coordinate web design updates and layout for client websites
• Communicate effectively with internal teams to manage timelines, assets, and feedback

Requirements and Skills:

• Bachelor’s degree in communications, marketing, digital media, or a related field
• Minimum of two years of experience in digital strategy, content creation, or communications
• Proven experience developing and executing multi-platform digital campaigns
• Strong writing and editing skills with the ability to tailor messaging to various audiences and platforms
• Graphic design experience creating content using tools such as Canva, Adobe platforms, or similar
• Experience managing content, engagement, and paid social strategy across Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok
• Understanding of Google Analytics with the ability to interpret data and apply insights to campaign strategy
• Familiarity with website platforms including WordPress, Wix, Framer, and Squarespace
• Ability to work in a dynamic work environment, with attention to detail and effective prioritization
• Familiarity with public affairs or advocacy campaigns is a plus

How to Apply

Apply On LinkedIn

Job Originally Posted on: Thursday, July 17, 2025