Communications & Marketing Director - SES

Company: Florida Fish and Wildlife Conservation Commission


Contact Person: [email protected]

Application Deadline: January 20, 2022


Requisition No: 544142
Position Title: Development Representative Supervisor – SES
Working Title: Communications and Marketing Director
Division: Division of Freshwater Fisheries;
Location: Tallahassee
Salary: $50,000 plus benefits
Posting Closing Date: 01/20/2022

The Florida Fish and Wildlife Conservation Commission Division of Freshwater Fisheries Management (DFFM) is seeking a creative, highly motivated individual to lead the division’s communications and marketing efforts. The communications and marketing director will be responsible for driving innovative efforts to market and promote freshwater fisheries recreation and conservation throughout Florida.

Organization Background:
Florida leads the nation in total angler numbers and recreational fishing economic impact and is widely recognized as the “Fishing Capital of the World.” Florida offers amazing outdoor opportunities and experiences to more than 20 million residents and 100 million annual visitors.

DFFM is charged with conserving and managing Florida’s world-renowned freshwater fisheries in over 8,000 lakes and 12,000 miles of fishable rivers. Anglers from around the world come to Florida for the chance to catch a trophy-sized largemouth bass.

The DFFM operates the TrophyCatch Program, a citizen-science partnership with industry-leading companies to promote and conserve Florida’s prized trophy bass. The TrophyCatch Program is designed to engage anglers, promote participation, and encourage conservation of the nation’s premier freshwater sport fish.

Position Responsibilities:
The ideal candidate for this position is personable, creative, professional, energetic, capable of handling multiple projects and deadlines, and has a passion for outdoor recreation. This position is responsible for leading internal and external communications for the division. Specific responsibilities include:
• Develop and implement written communications plans with information about priority topics/messaging, target audiences, timing and appropriate delivery channels for division initiatives and high-priority topics;
• Develop and manage of social media campaigns through Facebook (TrophyCatch Florida), Instagram (@FishReelFlorida) and YouTube (TrophyCatch Florida);
• Print, video and digital communication efforts and project management;
• Commission meeting attendance (five per year) and support activities such as presentation and report development;
• Represents the FWC in on-camera interviews with television news media, on-the-record interviews with radio and print news media and on camera presence during promotional video projects.
• Division publication design and development;
• Website development to provide dynamic content, engage consumers and provide helpful and accurate information;
• Responsive media relations;
• Researches, writes, edits and distributes news releases, feature articles and other written material regarding DFFM issues for news media at large and to targeted publications;
• Coordinate communication and outreach efforts to potential, new and existing anglers;
• Creative content development to engage consumers, increase awareness and promote conservation;
• Lead and serve on different teams on behalf of the division;
• Lead and supervise two staff members;
• Ability to work flexible hours to meet project objectives.

Position Details and Benefits:
• Full-time, 40 hours/week
• Monday – Friday 8 a.m. to 5 p.m.
• Annual vacation leave (22 days/year) and sick leave (13 days/year)
• Nine paid holidays and one personal holiday each year
• Excellent benefit options, including health, life, dental, vision, and other supplemental insurance options
• Retirement plan options, including employer contributions
• Flexible spending accounts
• Tuition waivers
• Travel percentage required: 10-25%
For a complete list of benefits, visit


The communications and marketing director should possess the following qualifications:

A bachelor’s degree from an accredited college or university with a major course of study in marketing, communications, journalism, public relations or a related field, or 4 years of experience in marketing, communications, journalism, public relations or a related field;
A minimum of 2 years experience in communications, public relations or related field;
Ability to positively communicate and build relationships with a variety of professionals including staff biologists, media reporters, partners and stakeholders;
Excellent oral and written communication skills;
Familiarity with social media platforms including Instagram, Facebook and YouTube;
Expertise in Microsoft Word, PowerPoint and Excel
Familiarity with Adobe Creative Suite or other graphic design software;
Excellent project management and organization skills;
Website design skills preferred;
Video editing skills preferred;
Graphic design skills preferred;
A passion for conservation and outdoor recreation!

​​​​​​​In addition to submitting a completed state application, applicants are required to submit a current resume and three writing samples.

How to Apply

Job Originally Posted on: Monday, January 10, 2022