Job Board

Communications Director

Description

League Consolidated Service, Inc. (LCS) is the subsidiary corporation that provides Finance & Accounting, Human Resources, Operations, Information Technology, Marketing & Communications, Education & Training, and Innovation & Growth support services to the League of Southeastern Credit Unions & Affiliates (LSCU) and the New York Credit Union Association (NYCUA). Our mission is to provide our partner organizations with superior support services by maximizing scales, redefining resources and fostering collaboration. Our Marketing and Communications Department is instrumental in how we strive to accomplish our mission.

Marketing & Communications is a dynamic and progressive department that touches all aspects of our organizations. Team members maximize internal service standards to create deliverables and strategies that are critical to enterprise-wide growth. This department is a strong advocate for brand engagement, innovative thinking, technology integration, urgent communication, and collaboration among credit unions.

The successful Director, Communications candidate will be responsible for managing a process of proactive media relations with regional media markets; working with the communications manager, marketing staff and the VP of Marketing & Communications to develop and implement communications plans for the LSCU; managing the LSCU & Affiliates’ Cooperative Image Campaign; analyzing ongoing feedback regarding the success of the campaign; and managing content generation for marketing and communications channel to promote our value proposition to credit unions, the media, and the general public.

Description of Duties:

• Managing proactive media relations program to promote and protect the credit union brand image.
• Overseeing development and effective delivery of information to affiliated credit unions including publications, LSCU and affiliates websites, multimedia, and image campaign.
• Developing content for both communication channels and LEVERAGE product and service marketing.
• Managing the LSCU & Affiliates and LEVERAGE social media strategy to include Facebook, YouTube, Twitter, blogs, and other outlets.
• Coordinating video production that focuses on LSCU & Affiliates advocacy efforts, cooperative initiatives, product and service marketing, and CEO quarterly updates.
• Assisting with digital marketing & communications strategy to include SEM, SEO, Affiliate Marketing, and other tools used to drive business to the LSCU & Affiliates.
• Overseeing the LSCU & Affiliates Cooperative Image Campaign which includes the fundraising efforts to support media buying for the campaign.
• Developing news releases, arrange media interviews, and provide technical preparation for media appearances.
• Assisting with all communication related to Annual Convention & Exposition, Leadership Development Conference, and any other signature events.
• Providing direction and assistance to all areas of LSCU & Affiliates related to external communications.
• Functioning as media spokesperson for the LSCU when President/CEO is unavailable.
• Representing LSCU at chapter and credit union events as well as Education & Training signature events.
• Other duties will be assigned as appropriate*

LCS offers exceptional benefits and a culture that is employee-centric. We are proud to be an equal opportunity employer.

Qualifications

The ideal candidate will possess, at a minimum, the following qualifications:

• High school diploma or equivalent required; bachelor’s degree in public relations, journalism, marketing, or related field preferred.
• At least five (5) years of practical experience in communications/marketing fields.
• Knowledge of media operations, marketing and advertising with the ability to generate and implement related strategic plans.
• Experience developing, implementing and managing business plans and budgets.
• Prior supervisory experience and the ability to delegate to and manage others remotely.
• Ability to work cooperatively and effectively with co-workers in a work-team environment.
• Excellent organization skills and the ability to prioritize and effectively complete many multi-faceted, complex projects with conflicting deadlines while staying within budgetary constraints.
• Ability to work effectively in a Microsoft Office environment, including Word, Excel, PowerPoint and Outlook, as well as Adobe products.
• Excellent written and verbal communication skills, including effective public speaking and ability to present ideas in a clear, concise manner.
• Basic knowledge of multimedia such as audio/video editing, audio/video recording and the ability to conduct interviews.
• Prior supervisory experience and the ability to delegate to and manage others remotely.
• Ability to work cooperatively and effectively with co-workers in a work-team environment.
• Excellent organization skills and the ability to prioritize and effectively complete many multi-faceted, complex projects with conflicting deadlines while staying within budgetary constraints.
• Knowledge and understanding of history, development, and philosophy of credit union movement.

This role will involve frequent travel within Florida and Alabama; therefore a valid driver’s license is required.

How to Apply

https://lscu.applicantpro.com/jobs/388098.html

Job Originally Posted on: Tuesday, April 26, 2016